By Rudy Ellis, President, Switchboard
Dear JAG members,
As we reflect on this past year, we want to speak directly to you: the PEG stations, city teams, and community media communicators who make local transparency possible every single day. At Switchboard Live, our mission has always been to simplify live streaming so you can focus on what matters most: keeping your communities informed, connected, and confident. This year, we’ve introduced several important updates to help you do just that:
Scheduled Events is the go-to tool to plan ahead with confidence. Whether it’s a council meeting, a press conference, town hall, Friday night football game, or election night coverage, you can set up streams in advance and know they’ll go live exactly when needed, to all the channels your audience regularly visits.
With Analytics, you can measure what matters. Track viewership across platforms, see which channels resonate most with residents, and use those insights to strengthen communication strategies.
And with the recent launch of PartnerShare, collaboration has never been easier. Emergencies or large, city-wide events often require coordination across agencies, departments, and community partners. PartnerShare lets you share livestreams directly with trusted partners, ensuring that critical information reaches residents across multiple platforms without adding complexity for your staff.
Together, these updates mean smoother workflows, stronger collaboration, and broader reach for local TV stations. They’re built with your realities in mind: limited staff, tight budgets, and the need to do more with less while still delivering reliable, transparent communication.
Our Commitment to JAG
Outside of these application improvements, we are also proud to have deepened our involvement with JAG this year. From attending the annual conference last May, to hosting two exclusive webinars on relevant topics to the community and being available as a resource on multi-streaming and public-sector communication when needed. Every conversation with you helps us improve. We’re grateful for the chance to learn alongside such a dedicated community.
We’re not stopping here
On December 3, we’ll be joining you in person for a special presentation to JAG members. We look forward to sharing more about these updates, answering your questions, and continuing the conversation about how live streaming can strengthen public trust and community connection.
Looking ahead, Switchboard Live remains committed to building tools that make live streaming easier, smarter, and more resilient for public sector teams. We’re excited to continue this journey with JAG and look forward to another year of collaboration and innovation. Together, we’ll keep building stronger connections and more transparent communities. Remember, you can always reach out to us at success@switchboard.live or directly at rudy@switchboard.live, we’ll be happy to connect—it’s what we’re all about!
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Smarter Workflows for Community Stations: Switchboard Live’s Year of Updates
Posted: December 9, 2025 by Doug Seidel
By Rudy Ellis, President, Switchboard
Dear JAG members,
As we reflect on this past year, we want to speak directly to you: the PEG stations, city teams, and community media communicators who make local transparency possible every single day. At Switchboard Live, our mission has always been to simplify live streaming so you can focus on what matters most: keeping your communities informed, connected, and confident. This year, we’ve introduced several important updates to help you do just that:
Scheduled Events is the go-to tool to plan ahead with confidence. Whether it’s a council meeting, a press conference, town hall, Friday night football game, or election night coverage, you can set up streams in advance and know they’ll go live exactly when needed, to all the channels your audience regularly visits.
With Analytics, you can measure what matters. Track viewership across platforms, see which channels resonate most with residents, and use those insights to strengthen communication strategies.
And with the recent launch of PartnerShare, collaboration has never been easier. Emergencies or large, city-wide events often require coordination across agencies, departments, and community partners. PartnerShare lets you share livestreams directly with trusted partners, ensuring that critical information reaches residents across multiple platforms without adding complexity for your staff.
Together, these updates mean smoother workflows, stronger collaboration, and broader reach for local TV stations. They’re built with your realities in mind: limited staff, tight budgets, and the need to do more with less while still delivering reliable, transparent communication.
Our Commitment to JAG
Outside of these application improvements, we are also proud to have deepened our involvement with JAG this year. From attending the annual conference last May, to hosting two exclusive webinars on relevant topics to the community and being available as a resource on multi-streaming and public-sector communication when needed. Every conversation with you helps us improve. We’re grateful for the chance to learn alongside such a dedicated community.
We’re not stopping here
On December 3, we’ll be joining you in person for a special presentation to JAG members. We look forward to sharing more about these updates, answering your questions, and continuing the conversation about how live streaming can strengthen public trust and community connection.
Looking ahead, Switchboard Live remains committed to building tools that make live streaming easier, smarter, and more resilient for public sector teams. We’re excited to continue this journey with JAG and look forward to another year of collaboration and innovation. Together, we’ll keep building stronger connections and more transparent communities. Remember, you can always reach out to us at success@switchboard.live or directly at rudy@switchboard.live, we’ll be happy to connect—it’s what we’re all about!
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Category: Latest JAG News, Vendor Presentations