by Jesse Lerman, President/CEO, TelVue
Creating a successful broadcast schedule involves both art and science. Understanding your audience is the foundation for a winning program strategy. Knowing demographics and daily routines (kids aren’t available during school hours, working folks may only view evening broadcasts, seniors and retirees might watch during the day) allows you to tailor your content with more dayparting and encourage “habitual” viewing. Focusing on the Ls: local and live drive viewership. Leveraging technology tools to increase programming, promotion, reach, and accessibility can help grow your audience and keep viewers coming back for more.