Why Some Stories Make the News, and Others Don’t

by John C. Morley, Independent Producer

Having been in the media for many years, I often hear from people who want their stories covered. The reality is that while something may be important to you, it may not be considered newsworthy by local or national outlets.

People reach out about birthdays, grand openings, new recipes, or personal accomplishments. All of those things matter on a personal level, but not everything meets the threshold for news coverage. That does not make those moments any less meaningful. It simply reflects how the media decides what to focus on. Let’s take a closer look at what makes something newsworthy and why some stories get covered while others do not.

Note that repeatedly reaching out to media outlets rarely improves the chances of coverage. In fact, it can have the opposite effect. Every day, countless events and stories unfold, but only a small number are selected.

So, what determines whether a story gets picked up? From experience, it comes down to a few key factors. Understanding how media outlets think is not as complicated as it may seem. You just have to look at it from their perspective for a moment.

A story usually affects more than just one person. Media outlets look for stories that impact a group, an organization, or a broader community. The larger the relevance, the more likely it is to be considered.

Timing also plays a major role. A story that happened days or weeks ago is far less likely to be covered than something happening right now. News, by nature, is immediate.

Relevance is just as important. A story may be meaningful to you, your family, or your friends, but the question is whether it connects to a wider audience. Would others find it useful, interesting, or worth paying attention to? Stories that show some form of change or impact tend to stand out. If something led to a result, solved a problem, or influenced a group of people, it becomes easier to understand why it matters.

Human interest also plays a role. People connect with people. When a story includes real experiences, voices, or perspectives, it becomes more engaging and easier to follow.

Practical considerations matter as well. If a story falls outside a media outlet’s coverage area, it will usually not be considered. Even when a story meets many of these factors, it may still not get covered due to limited staffing or available resources.

In the end, the media does not simply report everything that happens. It selects what to highlight based on relevance, timing, impact, and connection. Understanding that process helps explain why some stories are covered while others are not.

Just as important as knowing what gets picked up by the media is understanding what will likely be passed over. In many cases, the reasons are straightforward:

  • It reads more like a personal or business announcement than a story
  • It is primarily promotional or encourages action that benefits a business
  • It does not offer anything new or different from what has already been covered
  • It lacks a clear reason for a broader audience to care
  • It is too small in scope for that particular outlet
  • It was submitted without consideration for what the outlet actually covers
  • It is missing supporting elements such as quotes, visuals, or verifiable details
  • It competes with stronger or more time-sensitive stories
  • It simply does not stand out enough to be selected

In many situations, the idea itself is not bad. It is just not the right fit at the right time.

One final point that often confuses is the difference between community access stations, local public stations, and national media.

Community access stations are designed to give residents a voice. They provide a platform for local individuals and organizations to share information, ideas, and experiences. The focus is on access and participation rather than broad reach.

Local public stations operate differently. They typically produce more structured programming and may focus on education, public interest topics, and community coverage. While they serve local audiences, the content is usually developed by the station rather than the general public.

National media operates on a much larger scale. It focuses on stories that affect large populations and often prioritizes topics with widespread impact. The audience is broad, and the coverage is designed to reach across regions rather than focus on a single community.

Each serves a different purpose. Community access focuses on participation, local public stations focus on structured local programming, and national media focus on scale and reach. Each plays a different role in how people receive and understand information.

DeSisti to Debut New Innovative Fixtures at NAB ‘26

By Paul DeStefano, Northeast Regional Sales Manager, DeSisti

At the 2026 NAB Show, DeSisti Lighting is expanding its portfolio with a series of new fixtures that emphasize efficiency, flexibility, and practical innovation for modern broadcast and production environments. The company’s latest introductions span its cost-effective LITE series as well as entirely new lighting concepts, underscoring its continued focus on high-performance LED solutions.

A major highlight is the expansion of the LITE series, designed to bring DeSisti’s optical quality and reliability to more budget-conscious markets such as education, public access, and government production. Among the new additions is the F4.7-LITE, a compact 40-watt Fresnel featuring a true 4.7-inch borosilicate glass lens. Available in tungsten (3200K), daylight (5600K), and variable white (2700K–6500K), the fixture uses DeSisti’s patented optical system to deliver higher output with lower power consumption. Its compact size and compatibility with existing F4.7 and Magis accessories make it particularly well suited for smaller studios and low grid heights.

The updated F6-LITE builds on this approach with increased power, now featuring an 80-watt LED array. It maintains full compatibility with standard F6 Fresnel accessories and even legacy 1000-watt tungsten Leonardo fixtures, providing an easy upgrade path for facilities transitioning to LED. Like the F4.7-LITE, it is offered in multiple color temperature configurations to suit a wide range of production needs.

In soft lighting, DeSisti introduces the SoftLED2-LITE, reengineered for higher output while consuming just 120 watts, along with the new SoftLED1-LITE, a 60-watt half-size version. These fixtures deliver even, high-quality illumination with excellent CRI/TLCI performance, making them ideal for multi-camera studio environments. Notably, all LITE series fixtures are completely fanless, using passive cooling to ensure silent operation—an essential feature for broadcast applications.

Beyond the LITE series, DeSisti is also debuting the GIOTTO Linear cyclorama light, a high-efficiency LED solution designed for even, controlled cyc illumination. Available in both variable white and extended color versions, the fixture features an asymmetrical optical system that minimizes light spill while maintaining uniform coverage. Its 48-inch form factor allows fewer units to be used compared to traditional cyc lights, improving both efficiency and setup simplicity.

Perhaps the most groundbreaking introduction is the GALILEO SOFT-NEL, a completely new lighting concept that rethinks traditional studio lighting techniques. By combining a central Fresnel hard light with a surrounding soft-light ring in a single coaxial system, GALILEO enables continuous control of shadow quality without changing fixture position. This patented dual-source architecture introduces what DeSisti calls “Intelli-Shadow,” allowing lighting designers to fine-tune shadow characteristics while maintaining a consistent beam axis. With independent control of intensity and color temperature for both sources, GALILEO consolidates what previously required multiple fixtures into one highly versatile tool.

Across all these new products, DeSisti emphasizes ease of use with intuitive onboard controls, DMX integration, and daisy-chainable power and data connections. The result is a lineup that not only advances lighting technology but also addresses the practical needs of today’s production environments. Together, these new products position DeSisti at the forefront of LED lighting innovation, offering solutions that are not only more efficient and affordable, but also more adaptable to the evolving demands of broadcast and content creation.

Celebrating Excellence: The 2026 JAG Awards

By Connor Cheung, Chair, JAG Awards Committee

As we approach the JAG Awards, it’s a privilege to look back at the incredible range of talent within our community. This year’s submissions have been outstanding, with 26 different organizations participating and bringing forward some of the most creative work we’ve seen.

On a personal note, my journey with media and community broadcasting has always been driven by the belief that local stories deserve a professional stage. In my work as chair of the JAG Awards Committee and through my involvement in various regional media projects, I’ve focused on bridging the gap between technical execution and meaningful storytelling. Whether it’s overseeing the logistics of our annual audit or working on-site to ensure our stations have the tools they need to succeed, I’m passionate about elevating the standard of what we produce. Seeing the growth in quality across our member stations over the last few years has been one of the most rewarding aspects of this role.

Of course, the culmination of all this hard work is the JAG Awards Banquet. It’s more than just a ceremony; it’s the one night of the year where we get to step out from behind the cameras and control boards to celebrate together. There is a unique energy in the room when colleagues from across the state finally get to connect, share ideas, and recognize the long hours that go into every 30-second promo and hours-long town hall. It’s a night of genuine fun, high spirits, and a shared pride in the impact local broadcasting has on our communities.

To give you a preview of the scale of this year’s competition, we have entries spanning a wide variety of categories, including:

  • 501 PSA: Public Service Announcements making a difference.
  • 601 Promotion: Highlighting specific events and station branding.
  • 2200 Best Bulletin Board: Keeping our neighborhoods informed.
  • 2000 Community Festival/Fair Event: Showcasing local culture and creativity.
  • 101 Documentary: Deep dives into the stories that matter.

We can’t wait to see you all there to celebrate another year of excellence! May 13 at the Crowne Plaza in Edison, New Jersey.

Legislative Update March 2026: News from Trenton & Washington and FCC Legislation Changes – Copy

by Dave Garb, Legislative Committee Chair

Dangers of the American Broadband Deployment Act of 2025 (H.R. 2289)

Last November, a dangerous bill passed out of the Congressional House Energy and Commerce Subcommittee, titled the American Broadband Deployment Act of 2025 (H.R. 2289). H.R. 2289 gives telecommunication companies de facto power over local zoning laws:

  • It provides no public safety protections for construction of “deemed granted” facilities. Sites will be constructed without any further action by the government, without notice to the local government.
  • It strips local governments of the ability to ensure public safety, manage traffic, protect existing utilities and workers, and maintain fair competition, while imposing no reciprocal obligations on providers.
  • It empowers providers to install facilities where they choose regardless of local zoning, thus eliminating the ability of local government to balance providers’ and neighbors’ interests.

Not only will local authorities have no control of the rights-of-way, but the franchise fees generated by them will also be impacted:

  • Cable franchise renewals would be eliminated, thereby removing ability of state or local communities to enforce franchise obligations such as build-out, customer service, and PEG.
  • Municipalities will lose hundreds of thousands of dollars annually and local programming that provides transparency to the local residents.

In an effort to make our leadership aware of the implications of this act, the Jersey Access Group created the following two videos about it:

  • The first one, is a 3 minute video which details the harmful points of H.R. 2289

3 Minute Video on H.R. 2289 Via Dropbox

3 Minute Video on HR 2289 Via Youtube

HR 2289 PSA (on the TelVue Server)

  • The second is a 1 minute overview of this act. 

1 Minute Video on HR 2289 via Dropbox

1 Minute Video on HR 2289 via Youtube

HR 2289 PSA 1 min (on the TelVue Server)

Please forward both these videos to your local, state and federal lawmakers to make everyone aware and informed of the dangers of H.R. 2289 to your local municipalities. Also, please consider airing them on your television channels and other means of communication, to make the members of your community informed as well.

Amazing News!

ADA Title II Web and Mobility Access Compliance to the WCAG 2.1 Level AA Rules

A One Year Extension!

From Mike Lynch, Leg/Reg Affairs, NATOA-National Association of Telecommunications Officers and Advisors:

A hearty congratulations and ‘job well done’ to our good friends at the National League of Cities (NLC) and National Association of Counties (NACo) for achieving a one-year extension on both deadlines for the DOJ’s web accessibility rules for state and local government.

Angelina Panettieri of NLC and Seamus Dowdall of NACo each led a team of folks through meetings with the Office of Management and Budget and the Department of Justice to plead and argue on fiscal and technical grounds for this extension.

See the NLC and NACo ex parte filings here:

https://www.reginfo.gov/public/do/viewEO12866Meeting?viewRule=true&rin=1190-AA82&meetingId=1326573&acronym=1190-DOJ/CRT

The Web Content Accessibility Guidelines (WCAG 2.1) compliance deadlines are now:

April 26, 2027, for localities >50,000 in population &

April 26, 2028, for localities <50,000 in population.

What this means for all of us now is that beginning on April 26, 2027, any video that is on government websites (or anywhere on the web) serving more than 50K residents, has to be ADA compliant by providing online communications that meet a minimum WCAG standard. These rules will also apply to all government’s websites with less then 50,000 residents beginning April 26, 2028.

A link to the notice of this extension can be found in the Federal Register at: https://www.federalregister.gov/documents/2026/04/20/2026-07663/extension-of-compliance-dates-for-nondiscrimination-on-the-basis-of-disability-accessibility-of-web. The DOJ is also seeking comments about the interim rule extending the deadlines.

From Mike Wassenaar, President, ACM-Alliance for Community Media:

This ruling still includes closed captioning for all VOD and live streaming that is online, and a descriptive audio track for pre-recorded video that will also be aired online.

A reminder for everyone: you should determine the costs for compliance with the new rule and plan either to meet the standards for your online presence or to make the case that compliance with one or more elements presents an undue burden. In either case, decision makers with local government need to be involved. Regardless of the Federal Government’s enforcement of the ADA, these rules can be enforced through private legal action, so local governments and non-profits would be subject to legal liability if they fail to act appropriately.

You are not exempt from ADA requirements. They require all non-profits and local governments to assess the costs of providing effective communication for residents. Solutions must be based on what residents need. You may not be required to provide that service if it fundamentally changes what you do, or it presents an undue economic burden. Guidelines are at https://www.ada.gov/resources/effective-communication/

If you provide captions, but they are not transmitted by a cable operator on your channels, tell the FCC as this is against the law. Email dro@fcc.org or use the link https://www.fcc.gov/consumers/guides/closed-captioning-television.

Mike Wassenaar and the ACM have shared a slideshow with us Accessibility Rules Every PEG Channel Should Understand that highlights everything you need to know about these rules, as well as the following list of key takeaways to remember about disability access with your channels and services.

JAG Annual Conference 2026

By Bob Duthaler, Conference Committee, Chair

The Jersey Access Group’s (JAG) Annual Conference continues to stand as one of the most important gatherings for community media professionals, volunteers, and municipal communication leaders across New Jersey. More than just an event, the conference represents a unique opportunity for JAG members to strengthen their skills, expand their networks, and stay ahead in an ever-evolving media landscape.

Why JAG Members Should Attend

For JAG members, attending the Annual Conference is both a professional investment and a strategic advantage. The conference brings together industry experts, municipal leaders, station managers, and content creators in a collaborative environment designed to inspire growth and innovation. Members gain access to the latest tools, emerging technologies, and regulatory updates that directly impact local government access channels.

Beyond the educational value, the conference fosters meaningful connections. Whether you’re a seasoned station manager or a volunteer just getting started, the ability to exchange ideas, troubleshoot challenges, and build relationships with peers is invaluable. Attendees consistently leave with actionable insights that improve their station operations, content quality, and community engagement efforts.

Day One – Wednesday, May 13, 2026: Technology, Innovation, and Celebration

JAG Technology Forum

The conference kicks off on May 13 with JAG’s highly anticipated Technology Forum. This portion of the event is dedicated to showcasing the latest advancements in broadcast, streaming, and production technology. Vendors from across the industry will demonstrate cutting-edge products designed specifically for community media operations. Attendees can expect to explore solutions in areas such as:

  • Video production equipment and workflows
  • Live streaming and hybrid meeting platforms
  • Automation and playback systems
  • Captioning and accessibility tools
  • Content management and distribution platforms

What sets the Technology Forum apart is its hands-on approach. Participants aren’t just observing—they’re actively engaging with the equipment, testing workflows, and speaking directly with vendors about real-world applications. This interactive experience allows attendees to better evaluate what tools will work best for their own stations and communities.

JAG Video Awards – Evening Celebration

As the day transitions from innovation to celebration, the evening of May 13th features the JAG Video Awards. This signature event recognizes excellence in community media programming across the state.

The awards ceremony highlights the creativity, dedication, and storytelling power of JAG members. From municipal meeting coverage to original productions, the Video Awards showcase the impact of local access television in informing and connecting communities. It’s also a moment of pride and inspiration, as attendees celebrate their peers and gain ideas for future projects.

Day Two – Thursday, May 14, 2026: Production/Management Symposium

The second day of the conference shifts focus to professional development through the Production and Management Symposium. This full day of sessions is designed to address both the creative and operational sides of running a successful access station.

Attendees can participate in a variety of sessions covering topics such as:

  • Effective storytelling and production techniques
  • Managing staff and volunteers
  • Enhancing community engagement and outreach
  • Navigating funding and sustainability challenges
  • Adapting to changes in media consumption

Each session is led by experienced professionals who provide practical insights and real-world strategies that attendees can immediately apply.

Keynote Lunch Panel: WCAG 2.1 AA Compliance

A major highlight of the day is the keynote lunch panel discussion focused on WCAG 2.1 AA compliance. As accessibility continues to be a critical priority, this session will address what local government access stations need to do to meet compliance standards. Panelists will discuss:

  • The requirements of WCAG 2.1 AA standards
  • Steps stations should take now to prepare
  • Tools and workflows for improving accessibility
  • Realistic timelines for implementation

This session is especially important for municipal stations, as accessibility compliance is not only a best practice, but an increasing regulatory expectation. Attendees will leave with a clearer understanding of how to move forward confidently and responsibly.

Join the JAG Annual Conference

The JAG Annual Conference is more than an event—it’s a catalyst for growth, innovation, and community impact. From hands-on technology exploration to insightful educational sessions and inspiring celebrations, the conference offers something for every member.

All JAG members are strongly encouraged to attend and take full advantage of this opportunity. To maximize your savings, be sure to obtain your JAG Membership discount code by contacting JAG Treasurer Linda Besinkat lbesink@gmail.com.

For more information and to register, visit:www.jagconference.com Don’t miss your chance to be part of New Jersey’s premier community media event—register today and invest in the future of your station and your community.

President’s Message: April 2026 – A few things going on and coming up in JAG

by Doug Seidel

As I write this, our legislative committee is down in Washington DC for Hill Day. They are discussing the potential consequences of HR 2289 and looking for support from our representatives to vote against it. Meetings are set up with Congressman Thomas Kean Jr and Senator Andy Kim’s offices. Stay tuned for updates

The Leadership Development Committee has selected a member of JAG for the annual recognition award. Join us on May 13th at the JAG Conference banquet to find out who will receive this year’s award.

The JAG Awards Committee is hard at work getting the final submissions through the judging process and putting together trophies and certificates. The committee looks forward to seeing everyone at the banquet on May 13th.

The Conference Committee is hard at work finalizing the schedule for the conference. Don’t miss your chance to register: www.jagconference.com/tickets

The Production Committee put together a great video in opposition of HR 2289. You can see the video here. The video has already been shared with both the ACM and NATOA and both organizations are sharing it with their members.

The External Relations Committee is working on our booth and panels for the League of Municipalities in November. This helps us keep a great relationship with the League and many of our state legislators.

The Membership Committee is looking into ideas for a work share program within JAG to open up opportunities to learn from other stations and check out equipment they are using.

The Finance Committee has submitted our budget, and we are ready to vote on it at our April meeting in Cranford. That means now is a good time to get your certified voting forms in so you can be sure to have your say in the operating budget of JAG. I look forward to seeing you all at our meeting in April in Cranford with a presentation from DeSisti and May 13 & 14 at our annual conference.

Doug Seidel President, Jersey Access Group

Legislative Update April 2026: News from Trenton & Washington and FCC Legislation Changes

by Dave Garb, Legislative Committee Chair

Dangers of the American Broadband Deployment Act of 2025 (H.R. 2289)

Last November, a dangerous bill passed from the Congressional House Energy and Commerce Subcommittee: The American Broadband Deployment Act of 2025 (H.R. 2289). H.R. 2289 gives telecommunication companies de-facto power over local zoning laws. It provides no public safety protections for construction of “deemed granted” facilities.

Sites will be constructed without any action by or notice to the local government. H.R. 2289 denies local governments the ability to ensure public safety, manage traffic, protect existing utilities and workers, and maintain fair competition—no reciprocal obligations on providers. It lets these service providers install facilities where they choose regardless of local zoning. This eliminates the ability of local government to balance providers’ and neighbors’ interests.

Not only will local authorities have no control of the rights-of-way, but they can no longer depend on the revenue generated by franchise fees. Eliminating cable franchise renewals would end state or local governments’ ability to enforce franchise obligations—including buildouts, customer service, and PEG channels. Municipalities will lose hundreds of thousands of dollars annually and local programming that provides transparency to the local residents.

In an effort to make our leaders aware of the implications of this act, the Jersey Access Group created these two videos:

1.     A three-minute video which details the harmful points of H.R. 2289

3 Minute Video on H.R. 2289 Via DropBox

3 Minute Video on HR 2289 Via YouTube

2.     A one-minute overview of H.R. 2289

1 Minute Video on HR 2289 via DropBox

1 Minute Video on HR 2289 via YouTube

Act now! Forward both these videos to your local, state and federal lawmakers to keep everyone aware and informed of how dangerous H.R. 2289 can be to local municipalities. To keep your community informed, air these videos on your television stations and other communications channels.

AI Integration Strategy for PEG Channel Operations Facilities, Ethics, and Risk Mitigation

by Mark Albala, Cable Advisory Committee, Oakland TV

Building an integrated AI strategy that makes AI a useful co-pilot

The integration of artificial intelligence (AI) into public, educational, and government (PEG) channel operations represents a fundamental shift from traditional “capture” media to a “construction of thought” paradigm.

Research indicates that while AI can enhance individual creativity by up to 26.6%, particularly for less skilled creators. But it presents a critical paradox. The PEG manager when utilizing AI risks losing some of the creative diversity demonstrated in their final product, with those allowing AI to take over the creative spirit creating superb output that is difficult to distinguish from the works of others that allowed AI to take over their efforts.

For PEG operators, the objective is to leverage AI as a “co-pilot” to improve operational efficiency and public accessibility without compromising the authentic, community-driven spirit that defines the sector. The most immediate benefits for PEG channels lie in automated facilities for closed captioning, real-time meeting documentation, and cost-effective post-production. These efficiencies, however, carry significant reputational risks, including “hallucinations” (AI-generated inaccuracies), data privacy concerns, and the “uncanny valley” effect that can erode public trust.

The following outlines a “Human in the Loop” strategy, prioritizing cryptographic authentication (C2PA) and human oversight to ensure that AI-assisted content remains transparent, legally compliant, and environmentally responsible:

  • Embedded AI Facilities in the tools of the trade. AI is no longer a futuristic concept but is currently embedded within the standard software suites used in PEG production. These tools facilitate complex tasks with sub-second processing and technical precision.
  • Post-Production and Editing. Editing studios employed for integrating the collected recordings from multiple cameras and audio sources into a cohesive video creation all include AI facilities in their workflow. This includes Sensei AI within Adobe Premier Pro, AI tools for face detection, scene edits, auto reframe and other uses within Divinci Resolve and AI used to provide Hollywood style effects, background enhancement and removal of dead space from the editing process automatically.

AI enhancement suites like the ones imbedded directly within the suites, add ins like Adobe Podcast and standalone products like Lalai.AI and Suno.ai isolate vocals, clean the broadcast quality of audio and enhance the entertainment quality of videos.

Color grading and Visual special effects (VFX) are accommodated through advanced integration which accommodates “match moving”, thereby aligning digital elements with live action footage. Again, all of this is accommodated by utilizing AI utilized in every facet of the digital editing studio to ensure that LUTS and other color correction as well as frame to frame alignment are handled brilliantly.

  • Pre-Production and Planning. Platforms like Luma AI use Neural Radiance Field (NeRF) technology to create 3D scans of local environments using smartphone cameras, reducing the need for repeated physical site visits. Text-to-image generators (Midjourney, Stable Diffusion, Invideo.Ai, etc.) allow operators to rapidly prototype “look books” and pitch decks for new local programming at minimal cost. Many of the digital studio editors have begun introducing storyboard creators driven by prompts or allow for editing footage using prompts and will align footage to the storyboard with uncanny accuracy. This capability is in its infancy and is gaining prominence with digital editing studios like Capcut and Divinci Resolve leading the way, particularly in their advanced studio offerings.
  • Mandated Capabilities: Accessibility and Transparency. For PEG channels, AI serves as a critical bridge for meeting legal mandates and improving government transparency through automated documentation.
  • Closed Captioning and Public Minutes. Systems such as Diligent Community utilize AI to transform livestream captions into structured, agenda-aligned minutes in minutes rather than days.Searchable captions and timestamped minutes allow constituents to jump directly to specific discussions, significantly reducing the workload for clerks and board administrators.While AI tools like Otter.ai, Zoom and Cockatoo provide rapid transcripts, PEG operators must remain the “evaluator of record” to correct errors in technical jargon or local accents.
  • Content Authentication (C2PA). As deepfakes and manipulated media become more sophisticated, PEG channels must protect their status as trusted information sources. The C2PA (Coalition for Content Provenance and Authenticity) standard allows for real-time signing of live video. Technical architectures now allow for “sub-second” processing (under 500ms) to hash, sign, and embed metadata into live streams, enabling real-time detection of tampered or reordered segments without disrupting playback.
  • Artistic Freedom and the Risk of Homogenization. AI introduces unprecedented “ideational” freedom, allowing small PEG stations to produce high-end visuals previously reserved for major studios. However, this freedom is tempered by specific risks to the creative spirit. The “uncanny valley”, the point where an audience feels a subconscious suspicion that “something is not right”, is a pressing concern. PEG content must prioritize “emotional truth” over “fidelity to physics”:
AI Utility CategoryBenefit for PEG OperationsRisk to PEG Identity
Volume GenerationRapid creation of community promos and social clips.“Slope”: Low-quality, generic content that alienates viewers.
Technical PrecisionAutomated lip-syncing and physics-based animation (Cascadeur).Loss of “authentic voice” and local cultural nuance.
Trend SynthesisIdentifying underserved local topics through data.Chasing the algorithm rather than serving the community.
  • Mitigating Reputational, Ethical, and Legal Risks. Utilizing AI requires a “Responsible AI” framework to navigate a moving target of regulations and ethical standards.
  • Ethical Oversight and Bias. AI models can replicate biases present in their training data (e.g., Google’s launch of tools with significant bias hurdles). PEG operators must audit AI outputs to ensure fair representation of all community demographics.

There is a growing debate on whether AI-generated content should be watermarked. PEG channels should lead in transparency, disclosing AI involvement in architectural designs or dialogue cleanup. While there is a push for identifying Ai generated content, the legislation will always be significantly behind the technology enabling the integration of AI into any final output, and the question will always be the degree of introduced AI into the final creation, especially all tools utilized for creating videos (phone cameras utilizing computational photography, studio cameras imbedding Ai into their capture mechanisms, microphones utilizing Ai to clean up the sound tracks, editing studios utilizing AI into their overall workflows, etc.)

  • Legal and Labor Compliance. AI-generated material is not currently considered “literary material” under major agreements (e.g., WGA rules). AI cannot receive writing credit, and its use must not undermine human creators’ rights.  However, the rules governing the use of AI are shifting.  Even YouTube has begun demonetizing video created purely from AI facilities, largely because it has become an authentication problem (the output has become that good). Unauthorized use of likenesses or voices (vocal cloning) through AI can cause significant reputational harm. PEG operators must ensure all “virtual” elements have human consent. This is an area where the legislation is just beginning to address even the most basic issues. The sophistication and capabilities of the technology are morphing too rapidly for legislation to “catch up” any time soon.
  • Environmental Impact. The computational power required for AI has a seismic environmental footprint.Training the prompt driven footprint has significant power consumption characteristics, especially as these prompt driven (Chat-GPT, Gemini Studio, etc.) gain in sophistication to make the use of their wares easier for the operator. Training an AI model can consume as much energy as powering 100,000 homes for a year. The processing characteristics of a single AI prompt (i.e., a Chat-GPT request) generates three times more CO2 than a standard Google search. PEG channels committed to sustainability should be mindful of the hidden environmental costs of “hyped” AI applications.

Best Practices for the PEG Channel “Human in the Loop”

To preserve the spirit and law of PEG broadcasting, operators should adopt the following management strategies:

  • It is foolhardy for PEG operators to believe that AI will go away if ignored. The PEG operator must understand the art of the prompt and master prompting so that it enhances their efforts and does not be given the opportunity to replace their efforts. Think of the prompt as another component of your studio, with AI being provided specific roles, provided the assignment of deep content and improving works through iterative refinement. This adoption of AI as a tool of the trade will remain a defining skill for modern media professionals.
  • Consider phased integration of AI into your works. Identify specific use cases, like transcription and archiving, where AI adds immediate value.
  • AI lacks common sense and a conscience. All final decisions regarding funding, cultural value, and local accuracy must remain in human hands.

Operators should prioritize “closed” AI systems for sensitive data to prevent local governmental information from being ingested into public training models.

Why Local Media and National Media Serve Different Roles

by John C. Morley, Independent Producer

Local coverage offers a window into the places where people actually live.

When people talk about “the media,” they often imagine large national networks, major newspapers, or digital outlets covering stories that affect the entire country.

Those organizations play an important role in helping people understand national events and global developments. At the same time, there is another layer of media that operates on a much smaller scale: local media. While both serve the public, they operate in very different ways and focus on different kinds of stories.

National media tend to cover issues with broad impact. Elections, economic trends, international events, and major policy decisions often become national stories because they affect millions of people at once. These outlets must reach audiences across many regions, so their reporting naturally focuses on topics with broad relevance. The goal is to provide a shared understanding of major events and developments.

Local media works from a different starting point. Instead of looking at issues through a national lens, local reporting focuses on the everyday life of a particular community. Town meetings, school events, neighborhood initiatives, local organizations, and cultural traditions often become the stories that matter most at this level. These topics may not appear in national headlines, but they shape daily life for the people who live there.

Another difference is proximity. National reporters often cover stories from a distance, sometimes traveling to locations only when major events occur. Local media, on the other hand, is rooted in the same community it covers. The people producing the stories usually live in the area, understand the local context, and often know the people involved. This closeness gives local reporting a different perspective. It reflects not just what happens, but how events fit into the broader fabric of community life.

The scale of storytelling also differs. National outlets often need to condense complex topics into formats that reach a wide audience quickly. Local media can sometimes take a slower and more detailed approach. Stories may explore community traditions, long-standing relationships, or small but meaningful changes that develop over time. These kinds of stories help document how a town grows and changes.

Local media also plays a role in visibility. Many activities that bring communities together, such as festivals, volunteer efforts, school programs, or local arts, rarely receive national attention. Local coverage ensures these moments are recognized and remembered. In doing so, it creates a record of community life that might otherwise go unnoticed outside the town itself.

Another important difference is audience connection. People who follow national news may never meet the individuals involved in the stories they see. Local media, however, often features familiar faces and recognizable places. A viewer or reader might recognize a local park, a neighborhood organization, or a community leader mentioned in a story. This familiarity creates a sense of shared experience that is unique to local coverage.

None of this means national and local media compete with each other. In many ways, they complement each other. National reporting helps people understand the larger forces shaping the country and the world. Local reporting shows how those forces appear in everyday life within individual communities. Together, they provide a more complete picture of the world people live in.

In recent years, conversations about media have become more complicated as digital platforms expand how information travels. Stories can move quickly from one place to another, and local events sometimes gain wider attention through online sharing. Even in this environment, the distinction between national and local coverage remains important. Each level of media serves a different purpose and reaches audiences in different ways.

Understanding that difference helps people appreciate the role each plays. National outlets provide a broad view of major events, while local media capture the details of community life that might otherwise be overlooked. Both contribute to how people stay informed, but from different vantage points. Looking closely at local media reveals something easy to miss in larger conversations about news and information. Communities are not only shaped by national events. Everyday moments, local conversations, and shared experiences also shape them. Thus, Local coverage helps preserve those stories, offering a window into the places where people actually live their lives.

Legislative Update March 2026: News from Trenton & Washington and FCC Legislation Changes

by Dave Garb, Legislative Committee Chair

The Reauthorizing of the First Responder Network Authority (FirstNet) – H.R. 7386

On February 10th, the House Energy and Commerce Subcommittee on Communications and Technology voted to reauthorize FirstNet.

From NATOA:

The House Energy & Commerce Subcommittee on Communications and Technology today approved with a bipartisan voice vote the Markup of H.R. 7386 – To reauthorize the First Responder Network Authority (FirstNet.)

The First Responder Network Authority (FirstNet) was created through the Middle Class Tax Relief and Job Creation Act of 2012 as an independent authority within the National Telecommunications and Information Administration (NTIA) to develop a dedicated, reliable, secure, and interoperable nationwide public safety broadband network (NPSBN) to support the communications needs of first responders and other public safety officials. Congress allocated $7B of spectrum auction revenue to its startup and, 9 years ago, FirstNet awarded AT&T a 25-year, $6.5 billion contract and 20 megahertz (20 MHz) of spectrum to build, operate, and maintain the nationwide public safety network.

FirstNet’s authority is set to expire on February 22, 2027. This bill will renew FirstNet’s mandate through Sept. 30, 2037.

Both the House and the Senate have held hearings recently to improve the administration and functionality of the FirstNet.

The House bill approved by the subcommittee by unanimous voice vote will move to the full Committee. H.R. 7386 will:

  • Remove language in current law which has FirstNet as an “independent authority” within NTIA/Commerce
  • Give NTIA approval of FirstNet’s actions other than those on a specified list developed by NTIA
  • Create an associate administrator position within the Commerce Department to oversee the FirstNet Authority
  • Require NTIA to report annually to Congress on cybersecurity and outages, and on both the adoption & the deployment of FirstNet by public safety services and by geographic area.
  • Raise the number of Board seats for public safety representatives from three to five and stagger terms.

Press Release

WASHINGTON, D.C. – Congressman Richard Hudson (NC-09), Chairman of the Subcommittee on Communications and Technology, delivered the following opening statement at today’s markup of a bill to reauthorize FirstNet.

Good morning, and welcome to todays subcommittee markup on the First Responder Network Authority Reauthorization Act. Im excited about our progress and taking this next step towards reauthorizing this important program.

Last week we heard from a great panel of witnesses who shared their expertise and experience with FirstNet and provided input on how this legislation would improve the network and ensure it operates in the best interest of public safety.

We heard directly from NTIA that not only is the FirstNet Board protected in statute, but they have no intention of dismantling or casting aside the FirstNet Board. Its actually quite the opposite. NTIA relies on the Board to provide crucial expertise and direction on the needs of public safety. This legislation not only keeps the Board, but strengthens public safetys voice by requiring two additional seats on the Board be dedicated to public safety.

I want to note this vote today does not signify were done working on this legislation. We are continuing to gather feedback from public safety groups and stakeholders about certain provisions in this legislation, and we have a lot of work in the coming weeks to ensure that this bill is the best possible version it can be before it reaches the House floor.

Reliable communications are absolutely essential for our first responders in emergencies. While a lot has been done to stand up this first-of-its-kind public safety communications network, there is more work to do to ensure the promise of FirstNet is fulfilled. In my home state of North Carolina, first responders have shared their frustrations about FirstNet not working during Hurricane Helene. The reforms included in the legislation before us today are intended to ensure that FirstNet delivers a reliable, interoperable communications network to our first responders, and the FirstNet Authority acts in the best interests of the public safety community it serves.

I want to thank my colleagues for their continued commitment to this issue and for their work developing this proposal. I look forward to reauthorizing the First Responder Network Authority.

Press Release

WASHINGTON, D.C. – Energy and Commerce Committee Ranking Member Frank Pallone, Jr. (D-NJ) delivered the following opening remarks at today’s Communications and Technology Subcommittee markup of H.R. 7386, the First Responder Network Authority Reauthorization Act of 2026.

Today the Subcommittee is considering bipartisan legislation introduced by Representatives McClellan and Dunn to reauthorize the First Responder Network Authority. We must reauthorize this Authority to ensure we are providing first responders with reliable, interoperable communications during emergencies when it matters most. It is critical that we resolve the looming sunset of FirstNet and I commit to doing all I can to support that effort.

At the Subcommittee hearing last week on this legislation, witnesses stressed how the Nationwide Public Safety Broadband Network is an essential component of our emergency communications infrastructure. It provides an invaluable service keeping first responders connected not just when crises occur but also supports increased connectivity during major events like the Super Bowl this past Sunday in San Francisco, or the World Cup Finals at the Meadowlands in New Jersey later this year.

Much of FirstNets popularity with public safety users is the fact that the network has been deployed with direct input from public safety leaders who serve on the FirstNet Board. Since the early days of planning and standing up the network, to expanding coverage and upgrading services more recently, the FirstNet Board has ensured public safety has multiple seats at the table and a central role in the Authoritys activities.

It’s critically important that we ensure the voices of public safety leaders remain at the table. Thats why I am pleased the legislation before us today actually improves public safety representation on the Board by raising the number of Board seats reserved for public safety representatives from three to five. The bill also makes a technical correction to fix the stacking of Board terms so that only a portion of seats become vacant at one time. This should address the issue of brain drain from the Board while alleviating the burden of re-filling many vacancies at one time.

It is also clear, however, that the original classification in law of the First Responder Network Authority as both an independent authority and an authority under the National Telecommunications and Information Administration (NTIA) has been a source of unnecessary confusion over the years. This unique situation has created structural problems with the FirstNet Authority that have, at times, opened the door to poor decision making and waste without any consequence for those responsible.

The Department of Commerce Office of Inspector General has identified a handful of troubling circumstances and actions that make clear there is not enough oversight of the Executive Director position under the current structure, which prevents accountability when it is called for.

The bill proposes to eliminate the ambiguity in current law by bringing the FirstNet Authority more formally under the purview of NTIA with the full intention of preserving the autonomy of FirstNet Authority leadership and employees over day-to-day operations, emergency response, strategic planning, and other activities they currently carry out. I appreciated feedback from witnesses and public safety stakeholders who have recommended that the Committee more explicitly contemplate the division of roles and responsibilities in the legislation. Those kinds of recommendations and others are highly useful as we move ahead with this process.

I look forward to continuing to work with Chairs Guthrie and Hudson, Ranking Member Matsui, and Representatives McClellan and Dunn to continue to strengthen the bill in order to build broad support in advance of a full Committee markup.

I am confident that with continued bipartisan cooperation and good-faith participation by Members and stakeholders alike, we will reauthorize FirstNet and guarantee first responders do not lose access to this critical service.

In the early years of FirstNet, JAG helped to spread the word of this important venture. All of us were invested in our Office of Emergency Managements in our own municipalities and the affiliation seemed destined and very relevant between our two groups.

And since we are still heavily entwined with our OEM’s, and they are interlinked through FirstNet during those emergencies when it truly matters the most. The importance of the passage of H.R. 7386 could not be made any clearer!

David Garb, Legislative Chair

Jersey Access Group

davegarb@paps.net