By George Fairfeld, Station Manager Piscataway Community TV
In an era dominated by global media giants and digital streaming services, hyperlocal community television channels like Piscataway Community TV, (PCTV) continue to play a crucial role in maintaining a sense of community, fostering local engagement, and providing residents with content that truly matters to them. PCTV is not just another channel on the dial; it is a valuable resource that serves the Piscataway residents and the residents of Central NJ by keeping them informed, entertained, and connected. That value was never more apparent than during the aftermath of Super Storm Sandy in October 2012 or during the World Wide Pandemic in 2020. During these crises, Piscataway Community Television was always a constant source for the residents to find necessary hyperlocal information for their local officials that kept them safe and informed.
A Brief History of PCTV
Established as a response to the community’s need for a localized media platform, PCTV was established in 1984 through a federal grant from the National Telecommunications Information Administration (NTIA). That grant money was used to purchase start-up equipment for a small TV operation and the studio was the council chambers when not in use.
Through the past 40 years, PCTV’s location on the channel lineup changed and viewership increased with the addition of Verizon FiOS and streaming/on-demand opportunities through the support of JAG’s organizational member, TelVue, but the mission of the station remained the same. PCTV provides coverage of events and activities that are important to Piscataway residents and the residents of Central NJ.
Programming That Reflects the Community
One of the standout features of PCTV is its wide range of programming. The channel provides coverage of council meetings and other local government sessions ensuring transparency and keeping residents informed about decisions that affect their daily lives. This coverage allows citizens to stay connected with their local government, even if they cannot attend the meetings in person.
In addition to government coverage, PCTV offers a variety of educational and cultural programs. Local educational institutions often collaborate with PCTV to produce content that highlights academic achievements and educational events. This not only promotes the importance of education within the community but also gives students a platform to showcase their work and talents.
Community events such as parades, festivals, and local sports, are another key aspect of PCTV’s programming. These events are often the heart and soul of the township, bringing together residents from all walks of life to celebrate their heritage and culture. By broadcasting these events, PCTV ensures that everyone, including those who cannot attend in person, can be a part of these communal experiences.
Another vital service PCTV provides to the residents is the daily dissemination of information. The Community Bulletin Board provides up-to-date information about events taking place in the community. Nonprofit organizations are able to submit announcements for their services and events.
Empowering Local Voices
One of the most significant contributions of PCTV is its role in empowering local voices. Since the beginning, PCTV has conducted training programs that produce volunteer crews. The staff teaches residents how to operate TV cameras, run the audio board, serve as floor manager during live and recorded productions, direct multi-cameras, field reporting and more. Without the involvement of the trained volunteers, PCTV would not be able to capture the large amount of programing shown each month. These training programs are instrumental in producing high-quality content plus beneficial for young people who are interested in pursuing careers in media and broadcasting. It provides them with hands-on experience and a platform to hone their craft.
Since 1984, more than 400 people have been trained at the station!
Adapting to the Digital Age
Over the years, PCTV has evolved, embraced new technologies and adapted to the changing media landscape by expanding its presence online. The channel’s website and social media platforms provide additional avenues for residents to access content, whether it’s live-streaming local events, catching up on missed programming via on-demand, or providing current information. This digital expansion has allowed PCTV to reach a broader audience and engage with the community in new and innovative ways.
Looking Ahead
Piscataway Community TV has grown into a vital part of the township’s communication infrastructure.
Whether it’s a local talk show, a cooking segment, or a documentary on a community issue, PCTV offers the resources and technical support necessary to bring these ideas to life. This democratization of media is crucial in a time when large media conglomerates often dominate the airwaves, leaving little room for grassroots content.
PCTV remains committed to its mission of serving the residents of Piscataway and the surrounding towns. The station plans to continue expanding its programming, embracing new technologies, and finding innovative ways to engage with residents. Piscataway Community TV exemplifies the power of hyperlocal media in fostering community spirit and ensuring that every resident has a voice. In a world where media is increasingly centralized, Piscataway Community Television stands out as a beacon of local engagement, proving that sometimes, the most meaningful stories are those told right at home.
Spotlight on Piscataway Community TV: A Local Treasure Promoting Unity and Diversity
Posted: September 23, 2024 by Doug Seidel
By George Fairfeld, Station Manager Piscataway Community TV
In an era dominated by global media giants and digital streaming services, hyperlocal community television channels like Piscataway Community TV, (PCTV) continue to play a crucial role in maintaining a sense of community, fostering local engagement, and providing residents with content that truly matters to them. PCTV is not just another channel on the dial; it is a valuable resource that serves the Piscataway residents and the residents of Central NJ by keeping them informed, entertained, and connected. That value was never more apparent than during the aftermath of Super Storm Sandy in October 2012 or during the World Wide Pandemic in 2020. During these crises, Piscataway Community Television was always a constant source for the residents to find necessary hyperlocal information for their local officials that kept them safe and informed.
A Brief History of PCTV
Established as a response to the community’s need for a localized media platform, PCTV was established in 1984 through a federal grant from the National Telecommunications Information Administration (NTIA). That grant money was used to purchase start-up equipment for a small TV operation and the studio was the council chambers when not in use.
Through the past 40 years, PCTV’s location on the channel lineup changed and viewership increased with the addition of Verizon FiOS and streaming/on-demand opportunities through the support of JAG’s organizational member, TelVue, but the mission of the station remained the same. PCTV provides coverage of events and activities that are important to Piscataway residents and the residents of Central NJ.
Programming That Reflects the Community
One of the standout features of PCTV is its wide range of programming. The channel provides coverage of council meetings and other local government sessions ensuring transparency and keeping residents informed about decisions that affect their daily lives. This coverage allows citizens to stay connected with their local government, even if they cannot attend the meetings in person.
In addition to government coverage, PCTV offers a variety of educational and cultural programs. Local educational institutions often collaborate with PCTV to produce content that highlights academic achievements and educational events. This not only promotes the importance of education within the community but also gives students a platform to showcase their work and talents.
Community events such as parades, festivals, and local sports, are another key aspect of PCTV’s programming. These events are often the heart and soul of the township, bringing together residents from all walks of life to celebrate their heritage and culture. By broadcasting these events, PCTV ensures that everyone, including those who cannot attend in person, can be a part of these communal experiences.
Another vital service PCTV provides to the residents is the daily dissemination of information. The Community Bulletin Board provides up-to-date information about events taking place in the community. Nonprofit organizations are able to submit announcements for their services and events.
Empowering Local Voices
One of the most significant contributions of PCTV is its role in empowering local voices. Since the beginning, PCTV has conducted training programs that produce volunteer crews. The staff teaches residents how to operate TV cameras, run the audio board, serve as floor manager during live and recorded productions, direct multi-cameras, field reporting and more. Without the involvement of the trained volunteers, PCTV would not be able to capture the large amount of programing shown each month. These training programs are instrumental in producing high-quality content plus beneficial for young people who are interested in pursuing careers in media and broadcasting. It provides them with hands-on experience and a platform to hone their craft.
Since 1984, more than 400 people have been trained at the station!
Adapting to the Digital Age
Over the years, PCTV has evolved, embraced new technologies and adapted to the changing media landscape by expanding its presence online. The channel’s website and social media platforms provide additional avenues for residents to access content, whether it’s live-streaming local events, catching up on missed programming via on-demand, or providing current information. This digital expansion has allowed PCTV to reach a broader audience and engage with the community in new and innovative ways.
Looking Ahead
Piscataway Community TV has grown into a vital part of the township’s communication infrastructure.
Whether it’s a local talk show, a cooking segment, or a documentary on a community issue, PCTV offers the resources and technical support necessary to bring these ideas to life. This democratization of media is crucial in a time when large media conglomerates often dominate the airwaves, leaving little room for grassroots content.
PCTV remains committed to its mission of serving the residents of Piscataway and the surrounding towns. The station plans to continue expanding its programming, embracing new technologies, and finding innovative ways to engage with residents. Piscataway Community TV exemplifies the power of hyperlocal media in fostering community spirit and ensuring that every resident has a voice. In a world where media is increasingly centralized, Piscataway Community Television stands out as a beacon of local engagement, proving that sometimes, the most meaningful stories are those told right at home.
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