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Understanding Media Licensing for PEG Stations

by John C. Morley, Independent Producer

Whether you’re new to public, education, government (PEG) stations or have been involved for years, questions about how they work always come up. Some stations can be stricter than they need to be, while others aren’t strict enough. So, finding the right balance is key. The main goal of a PEG station is to give local residents, schools, and government groups a platform to create and share content that benefits the community. It’s important to know what you can and can’t air on your PEG station to avoid fines or even losing your license. I’ll also explain what each part of PEG—public, educational, and government—means and why it matters.

The first attempt at a public access station took root in 1968, eventually becoming known as PEG (public, education, government) television. Key figures behind this initiative included George Stoney, Red Burns (from the Alternate Media Center), and Sidney Dean (City Club of New York). Did you know the first experimental public access cable channel was WSTO-TV, which launched in Stoughton, Wisconsin, in 1970, founded by Job and Janeen Burrel? It’s important to note that while KUHT-TV launched in Houston, Texas, in 1952 as a public broadcasting station, it was distinct from the later PEG concept. The premise of public-access television was to give the general public the opportunity to film and broadcast their own content—similar to how stations like PBS operate today. PBS (Public Broadcasting Service) was designed to disseminate professional content, while public-access stations were set up to provide a platform for anyone in the community to produce and share their own programming.

To start with, let’s break down what each letter in PEG means. The “P” stands for “public access,” providing a system where residents and community members can produce and air their own programs. The “E” is for “educational access,” giving schools, colleges, and other educational institutions a platform to share content such as board meetings, lectures, and student projects. Finally, the “G” represents “government access,” where local governments broadcast town council meetings, planning boards, hearings, and other civic programming. This helps towns be transparent and build trust and support within the community.

With all the different types of content that can be broadcast, it can be confusing to know what is allowed and what is not. It’s very important that your PEG station follows the licensing rules. Otherwise, it could face fines or even have its license suspended temporarily or permanently by the FCC. In some cases, stations might lose their equipment or face criminal charges for airing inappropriate adult material. Most stations understand their purpose and want to serve their community well. However, since many rely on volunteers, there can be gray areas that, if not handled properly, could cause serious problems for the station.

Your station is free to air original content created by you, your team, or local producers. Just be sure not to use copyrighted music, images, or video unless you have a proper license—and make sure you get written proof of that license from the producer. If anyone appears on screen, always get a media release form signed.

You can also air public domain content, which anyone can use without needing a license. This includes some U.S. federal content like material from NASA, the CDC or the White House. Most media published before 1929 is generally safe to use, but always double-check it.

If you use creative commons content, be aware of the license type and what it means. For example: CC0 means no restrictions, CC-BY requires you to give credit, and CC-BY-NC means you can’t use it for commercial purposes. Remember, these rules only apply to the specific creative commons license you’re using, so make sure you understand the exact terms to stay compliant. It might seem obvious but always verify any license directly with the publisher or licensing agency before using the content.

Stations are welcome to use royalty-free licensed media where you or the producer has paid for legal use—sources like Artlist, Storyblocks, Envato, Pexels, and others (always check the terms). Make sure you confirm whether the license allows for broadcast use, and whether streaming is included or requires an additional license.

You can’t air music from CDs, Spotify, iTunes, YouTube, TikTok, movies, TV show clips, images found on Google, memes, random videos from the internet, or anything that doesn’t come with a clear license or usage terms. If someone won’t show you a license or provide it in writing, don’t use it. Also, make sure the license isn’t for “personal use only.” A license that covers live performance doesn’t mean it’s okay for use in video or broadcast.

There’s often confusion about what a CTA (call to action) is. Since PEG is non-commercial, you must follow FCC rules. You can’t say things like: “Buy now,” “Call to book your appointment today,” or “Order now and get a discount.” But you can say: “Thanks to The JMOR Connection, Inc. for supporting our program,” “Visit jmor.com to learn more,” or “Today’s segment is brought to you by believemeachieve.com.” Think acknowledgement, not advertisement, and you’ll stay on the right side of the rules.

Also, don’t fall for the myth that using a 5-second clip automatically qualifies as fair use—it doesn’t. Fair use only applies under specific conditions like commentary, criticism, education, or parody. For example, using a 5-second clip to explain how a boat lock works may qualify, but using it just for entertainment probably won’t. I hope this article has given you some useful ways to keep your PEG station complaint, out of trouble and that you learned something from it.  I would love to know what you learned. Feel free to tag back @johncmorleyserialentrepreneur with a video response and I will answer you back.

Reflections on a Milestone: JAG’s 25th Anniversary Conference Reflections on a Milestone:

by Paul Distefano; Northeast Regional Sales Manager, DeSisti

A Milestone Year for JAG and Me

This year’s Jersey Access Group Conference on May 14 and 15 wasn’t just another annual gathering—it marked a major milestone: JAG’s 25th anniversary. What a way to celebrate! From the Anniversary Banquet with inspiring speeches from founding members, to the energy and quality of the sessions. With all the connections made throughout the two days, clearly the JAG Conference Committee hit the mark in a big way.

As you know, as an early vendor supporter of JAG, I have been privileged to be part of this conference from its inception. I’ve also attended a fair share of other organizations’ conferences over the years, and I can honestly say that this one stood out—not only because it celebrated JAG’s quarter-century of advocating for community media, but because it showed that the organization is listening, evolving, and growing in all the right ways.

A Conference with Something for Every Attendee

One of the most noticeable improvements this year was how the conference was structured. It was clear that thoughtful changes had been implemented to balance the needs of all our attendees—members, organizational members, and associated vendors alike. There’s always a tricky balancing act when you’re trying to serve multiple groups under one roof, but the committee pulled it off smoothly.

For those representing municipalities and station staff, the expanded lineup of workshops was a huge win. It was evident that member feedback had been taken seriously. Attendees had more opportunities to dive deep into the nuts and bolts of technical workflows, production strategies, and legislative updates that directly impact operations. Whether you were looking for guidance on IP video transport or navigating state-level regulations, the sessions delivered valuable, actionable information. Even more importantly, they sparked some meaningful conversations outside the conference rooms—those spontaneous hallway chats that often end up being just as insightful as the sessions.

On the vendor side, the changes were equally well received. Giving vendors more time and space to demonstrate their products and engage with attendees in a less rushed environment paid off.

It wasn’t just a parade of sales pitches; it felt more like a collaborative exchange. Vendors had time to explain their solutions, answer questions in depth, and even learn a thing or two from the real-world challenges JAG members face every day.

That mutual respect and understanding between product developers and users is something that sets our conference apart. The vibe throughout both days was one of shared purpose. Everyone in the room—whether a veteran station manager or a first-time attendee—seemed to understand that we’re all part of something bigger. That’s the spirit JAG has fostered for 25 years, and it was alive and well at this event.

Credit is due to the entire conference committee for putting together such a strong program and engaging experience. Planning an event of this scale is not easy, especially when you’re juggling so many expectations and trying to innovate at the same time. But the results spoke for themselves: workshop rooms with engaged members, active vendor booths, and a clear sense that everyone walked away with something of value.

A Moment to Reflect on What We Achieved

Of course, the 25th anniversary gave us all a moment to reflect on just how far JAG has come. What started as a small, grassroots effort to support local access and community media in New Jersey has grown into a dynamic organization with a real voice in the state and beyond.

The conference was a celebration of that history, but more importantly, it was a reminder that the work we all do matters. That message was felt in the sessions, the networking, and the overall tone of the event. If there’s one takeaway from this year’s conference, it’s that JAG is not just celebrating the past, it’s actively shaping the future.

By listening to its members, collaborating with partners, and adapting to new media landscapes, JAG continues to stay relevant and impactful.

On a personal note, I would like to say that I am happy to have been a part of this from the early days and I am privileged to work with such dedicated people. I am impressed with the way JAG has evolved in the past 25 years. I am proud to have been at least a small part of its success. I know that I can speak on behalf of the other organizational members who shared the experience over this past quarter-century in stating that, along the way, we hope we have been helpful.

Oh, and Lee…… It’s not DeSantis…… IT’S DE SISTI. LOL!

Here’s to the next 25 years!Note: Paul Distefano partnered with JAG to produce JAG’s first conference. JAG is proud of the relationship that we built with Paul. His contribution is and continues to be a major component in JAG’s success.

Doing More with Less: My Takeaways from the 2025 JAG Conference

by Yervant Keshishian, Technical Director and Sales Engineer, Varto Technologies

Small stations navigate challenges with smart strategies and strong partnerships

Stepping onto the floor at this year’s JAG Conference felt like coming home. After two days of connecting with station managers, volunteers, and colleagues, one theme was undeniable: every station is focused on creating high-quality content while navigating the challenges of tight budgets, limited staff, and aging equipment.

This was perfectly captured when a township media coordinator came up to our booth. He had a real-world problem, not a product question: “We know we need to upgrade, but we don’t have the budget to start from scratch. How do we even begin?”

His question gets to the heart of the matter. It’s not just about technology, it’s about finding a practical path forward. It reaffirmed my mission here at Varto Technologies: to be a trusted local partner who provides realistic strategies, not just sells equipment.

Getting Started: Incremental Upgrades with Hybrid IP

Many attendees I spoke with were intrigued by IP-based workflows but concerned about the cost and complexity of a complete overhaul. This was a central theme in two of our packed sessions, AV Networking for PEG and Inside the Future of Live Production.

The good news is that you don’t have to switch everything all at once. We demonstrated how integrating even a single piece of modern gear doesn’t just add one feature, it unlocks an entirely new workflow. For example, adding a Vizrt TriCaster Vizion opens the door to powerful tools like Viz Flowics for cloud-based graphics. They all run on a stable network backbone built with gear like Netgear’s AV switches. This incremental strategy allows you to modernize at your own pace and future-proof your station without disrupting daily operations.

Beyond Event Coverage: The Evolving Role of Bonded Cellular

Covering community events is a familiar challenge, but new technology is expanding the potential for even more meaningful community roles. In our live technology showcase, we demonstrated a complete workflow where a remote feed, captured with units like the LiveU LU800, is seamlessly integrated into a TriCaster Vizion switcher, enhanced with real-time graphics, and instantly distributed.

What truly resonated with attendees was the LU-Smart mobile app, which transforms modern smartphones into bonded streaming devices. This empowers staff and even trusted volunteers to easily deliver high-quality video using the phones they already carry. It’s the ultimate example of doing more with less.

Bridging Media and Public Safety

Beyond events, this technology has a critical dual use. This was the focus of another session I was honored to be a part of: Real-Time Video Updates and Information During Critical Situations. I sat on a panel alongside distinguished public safety leaders and fellow technology experts, including a fire chief, an emergency management coordinator and a police detective specializing in drone operations.

We discussed how resilient, real-time video from drones and field units is no longer limited to broadcast news. It is becoming essential for situational awareness for first responders. A key takeaway for JAG members is recognizing your station’s potential role in this ecosystem.

By leveraging bonded cellular technology, you’re not only equipped to cover local events but also positioned as a critical partner for local OEM and public safety agencies during emergencies. Facilitating this collaboration between media professionals and public safety is something I’m deeply passionate about. It highlights how technology truly serves the community.

Strategic Planning: Advocating for Your Station’s Future

One of the most vital discussions I had was during the Building, Expanding or Updating Facilities roundtable. Alongside fellow experts in broadcast lighting and community media leadership, we moved beyond just technology and dove into what it truly takes to secure a station’s future: strategic advocacy.

We agreed that a 3-to-5-year technology roadmap is your foundational document, but its real power comes when you use it to advocate for your needs during any municipal construction or renovation project that could impact your station or its infrastructure. This means pushing for essential infrastructure like dedicated fiber runs between municipal buildings or ensuring conduits are installed before the walls go up.

More importantly, we stressed the need to advocate for your own involvement in the early design stages of any new media space, a practice that ensures it’s functionally built for production from day one, not as an afterthought.

We also explored creative strategies for success, like partnering with other groups such as the Board of Education to pool resources and secure funding for shared facilities. This level of planning and advocacy is the ultimate expression of doing more with less because it secures the physical spaces and financial backing you need to thrive for years to come.

The Value of a Partner in Your Backyard

More than the technology itself, I heard repeatedly the clear need for accessible, reliable local support. When mission-critical gear fails, stations simply can’t afford to wait for replacements from across the country. At Varto Technologies, we’re more than just a vendor; we’re an extension of your local team. Our New Jersey facility offers hands-on training, rapid-response support, and loaner equipment to ensure your operations run smoothly. Our proximity means peace of mind, knowing support is just a phone call or short drive away.

Looking Ahead

Thank you to everyone who visited our booth and joined our sessions at the JAG Conference. Your dedication continues to inspire me and my team, and we are proud to support the vital work you do. As we look ahead, another important focus is preparing your team for the future, whether that means training new volunteers, skill building for current staff, or documenting workflows so knowledge doesn’t leave when someone retires. We’re working with stations to make these transitions smoother and more sustainable through local training and practical onboarding support.

There is a growing expectation to stream everything reliably and without fail. That’s why we’re also helping JAG members build resilience into their daily operations. This includes bonded cellular redundancy, power backup systems, and remote-control workflows that keep productions running even when staff is limited. These small shifts now can prevent bigger issues later.

The future is promising, with emerging technologies like AI-driven automation and cloud production set to streamline workflows even further. As these tools become more accessible, we’ll be right here to help you navigate the changes.

We’re hosting the JAG meeting at our facility in September and we look forward to continuing these conversations in person. In the meantime, if you’re considering your next steps or just curious about your options, we’re here to offer guidance and clarity.

Reach out anytime. We’d love to support your station’s unique journey forward.

Yervant Keshishian | Varto Technologies, Inc. Sales Engineer, Authorized Trainer & Technical Director

Tel: 888-656-6233 | Tel: 201-662-6200 | Fax: 201-604-2661

yervant@vartotechnologies.com | linkedin.com/in/yervantk/ www.vartotechnologies.com

Note: JAG is grateful for the continued support of Varto Technologies. They will be hosting JAG’s general meeting on September 24 at 12 noon. Lunch will be provided at 11:30am. You will also have the opportunity to tour their facility including the state-of-the-art control room pictured here.

Legislative Update July 2025: News from Trenton & Washington, DC – Changes in the FCC

by Dave Garb, Legislative Committee Chair

The Jersey Access Group has represented the interests of municipal, educational, and community television channels for 25 years. Our efforts on behalf of our members have never been more important. JAG’s Legislative Committee has kept a watchful eye on bills—both nationally and statewide—that include potential issues for JAG members, their communities, and their operations.

Olivia Trusty Confirmed by Senate as FCC Commissioner

From NATOA:

On June 18, 2025, the U.S. Senate confirmed Olivia Trusty as a Federal Communications Commission (FCC) commissioner for the term that expired on June 30, 2025. She was also reappointed for a term of five years which started on July 1, 2025. The National Association of Telecommunications Officers and Advisors (NATOA) recognizes Ms. Trusty’s years of dedicated public service as a staff member of the U.S. Senate’s Committee on Commerce, Science, and Transportation, the Subcommittee on Communications, Technology, Innovation and the Internet, and the Subcommittee on Digital Commerce and Consumer Protection.

In an April 9, 2025, statement to the Senate, Commissioner Trusty promised to work with “Congress and the Administration to expand access to affordable, high-speed internet services for all Americans; protect consumers from illegal robocalls; strengthen the security of the nation’s telecommunications’ networks; and restore America’s leadership in next-generation communications technologies.”

NATOA looks forward to working with Commissioner Trusty on issues of interest to local governments. NATOA is the nonpartisan local government association supporting our members by advocating for broadband deployment, digital equity, cable services, Public, Educational and Governmental Access (PEG) Television, public safety communications and the preservation of local authority in our public rights of way (PROW.)

Delete, Delete, Delete: FCC Approves Rules to Remove and Streamline Cable Rate Regulations

From the FCC:

On June 26, 2025, the FCC adopted rules that will deliver on the administration’s call for agencies to unleash prosperity through deregulation, by removing from its cable rate regulations approximately 27 pages, 11,475 words, 77 rules or requirements, and 8 forms. This action is one of the first steps in the FCC’s deregulation initiative, “Delete, Delete, Delete,” designed to promote dynamism in American telecommunications by facilitating network modernization, infrastructure development, and performance innovation.

Many of the FCC’s rules governing cable rate regulation have been rendered obsolete or unworkable due to the sunset of cable programming service tier rate regulation and the passage of time. In 2018, the Commission adopted a Further Notice of Proposed Rulemaking to review and update its rate regulations to reduce the administrative burdens on the cable industry, franchising authorities, and the Commission. This adopted Report and Order implements these proposed changes, which will foster flexibility and innovation in this highly competitive industry. These rules will help to increase government efficiency by:

  • Eliminating unnecessary forms and rules
  • Reducing unnecessary burdens on cable operators by deregulating cable equipment not used exclusively to receive the basic service tier
  • Empowering small businesses by exempting them from rate regulation
  • Declining to extend rate regulation to commercial establishments
  • Modernizing rules to account for the sunset of cable programming service tier rate regulation in determining basic service tier rates and to simplify and streamline the remaining regulations.

The Protecting Community Television Act, S-1994/HR-3805

As reported last month, Senators Edward J. Markey (D-Mass.), a member of the Senate Commerce, Science, and Transportation Committee, and Tammy Baldwin (D-Wisc.) and Representative Troy A. Carter Sr. (LA-02), member of the House Energy & Commerce Committee, announced the introduction of the Protecting Community Television Act, S-1994 and HR-3805. 

If passed, this legislation would undo rulemaking from the first Trump administration’s Federal Communications Commission (FCC) that effectively limited the resources available for public, educational, and government (PEG) channels.

Under the Communications Act, cable companies negotiate franchise agreements with local governments to provide cable services in a community. The Act caps franchise fees that a cable company pays to the local government at 5% of its revenue. This revenue helps fund PEG stations, as well as other community services (e.g. public libraries and emergency responders). In addition, cable companies historically paid up to 5% cap and provided additional, in-kind support to the community, such as free cable service to schools or access to building studios.

In 2019, the FCC issued a new rule that counted those in-kind contributions towards the 5% cap, meaning cable companies could reduce their cash payments by claiming the value of those services. With fewer cash resources, local governments were forced to choose between investing in PEG programming or supporting other public services. The result has been less funding for PEG stations.

The legislation has already been co-sponsored by Democratic Leader Schumer (D-N.Y), and Senators Cory Booker (D-N.J.) Richard Blumenthal (D-Conn.), Mazie Hirono (D-Hawaii), Angus King (I-Me.), Amy Klobuchar (D-Minn.), Jeff Merkley (D-Ore.), Chris Murphy (D-Conn.), Bernie Sanders (I-Vt.), Brian Schatz (D-Hawaii), Jeanne Shaheen (D-N.H.), Tina Smith (D-Minn.), Elizabeth Warren (D-Mass.), Peter Welch (D-Vt.), Ron Wyden (D-Ore.), Kirsten Gillibrand (D-N.Y.), Chris Van Hollen (D-Md.), and Alex Padilla (D-Calif.).

The Protecting Community Television Act has also been endorsed by the Alliance for Community Media, the National Association of Counties, the National Association of Telecommunications Officers and Advisors, National League of Cities, MassAccess, and Maine Community Media Association.

JAG (Jersey Access Group) is an organization that advocates, promotes, and preserves the right to media production, distribution, civic engagement, and education in support of diverse community voices, through Public, Educational and Government access facilities and other forms of media.

President’s Message: July 2025 – Stay Cool by Keeping Up With JAG

by Bob Duthaler

As summer settles in, many of us take a step back to enjoy some well-deserved downtime. But for PEG stations, the warmer months also offer unique opportunities to reassess, recharge, and reconnect. Summer is the perfect time to explore new ways to engage with your community and take advantage of the resources JAG provides.

Whether it’s upgrading equipment, rethinking your programming strategy, or diving into training opportunities, there’s no better time to focus on strengthening your station’s operations and outreach. Start with the JAG website, www.jagonline.org as your resource guide. Explore past technical articles, visit the members only section for important information and outreach information, along with our on-demand educational videos.

JAG remains active all year and our summer calendar is no exception. We continue to offer educational sessions, tech updates, and industry insights through our newsletter and website. I encourage you to stay involved. Our online format makes participation easy no matter where your summer travels take you.

If you’ve been considering joining a committee or getting more engaged in advocacy or policy matters, this is a great time to start. Your voice and experience help shape our direction and keep PEG access strong in New Jersey. All committee meetings are held virtually to make it easier for you to participate from anywhere.

Additionally, I recommend using the summer to connect with fellow members. Networking doesn’t need to pause just because the pace slows down. Reach out to another station, plan a site visit, or collaborate on content that highlights summer activities in your towns. Sharing ideas, challenges, and solutions with peers can lead to creative breakthroughs and lasting partnerships. Don’t forget to explore the many opportunities our organizational members make available to you for upgrade information, onsite visits, and much more.

As always, thank you for your continued dedication to community media. The work we do together ensures transparency, education, and engagement remain core pillars in our local governments. I look forward to seeing everyone back in person again on Wednesday, September 24th, for our next general membership meeting. This will take place at Varto Technologies in East Rutherford. Stay safe, stay connected, and let’s make this a productive and inspiring summer for JAG and all our members.

Spotlight: Manalapan Township upgrades our PEG channels to the 21st Century

by Jan Zachary, Cable Television Coordinator for Manalapan Township

Hi Everyone! Jan Zachary here! I am the Cable Television Coordinator (CTC) for the Manalapan Township Television Network (MTTN) since 2010, after joining the Cable Television Advisory Committee at its inception in 2005. This is my second article for JAG. I wrote another one in October of 2021 and am reporting to you that we now have completely updated with new systems to talk about.

For those of you who are newer members of JAG, I will first discuss some introductory remarks on MTTN. When we formed our ordinances and wrote our policy and procedure manual, the Township Committee informed us that only township events and meetings would be permitted. Only educational and government-sponsored programs would be broadcast on MTTN. We do not accept public programming. We started out with CTC and a program manager. The CTC oversaw the cable station while the program manager organized our volunteers and created content for the station. In 2010, I became the CTC and assumed both functions.

We have a great band of volunteers who help and counsel on innovative ideas relating to Manalapan. All our volunteers, whether on the Cable Television Advisory Committee or just volunteering, must help when they can, by both supporting, setting up and recording our programming.

We work on programs that deal with historical Manalapan such as the Village Inn (1732), the Battle of Monmouth (1778), and the History Fair at Monmouth Battlefield, which is always a major event.

We also broadcast Freehold Regional High School meetings, K-8 regional school meetings, and events. Township Committee meetings and Planning Board Meetings are broadcast LIVE. We also record county and local debates, as well as unique events given by the schools, township, county, and state. We try to cover all events that occur within the boundaries of Manalapan and are relevant to Manalapan.

We operate several outlets. We have Optimum SD (Channel 77), Verizon SD (Channel 42), Verizon HD (Channel 2142), Vimeo, and Facebook. The SD channels run on one server and the HD channel runs on its own server.

Over the last 4 years, we have been negotiating with Optimum on a new contract as well as having discussions with Verizon about adding an HD channel. The results of these negotiations included:

  • Verizon agreed to supply us with two channels, SD channel 42 and HD channel 2142. The one stipulation was that each channel should have different daily programs. They did not want complete duplication of each channel.
  • On the Optimum side we finished contract negotiations, and they offered us a grant for new equipment. With this grant money we spent the last three years looking for new equipment and with the help of MANY LOCAL VENDORS (all JAG supporters, by the way) we narrowed it down and then made final decisions on what to purchase. All new. All HD.

It only took 15 years to do this…. In January 2025, we finalized with G&G Technology with the purchases of:

  • Data Video SE 2600 switcher with adjunctive equipment, including 4 HE PTZ cameras and servicing for events in our courtroom. We have a SE-1200 Data Video switcher we take out on the road.
  • Two Tightrope CBL-VIOLITE-700 two channel configurable 1×1 SD/HD SDl encode/decode, multi-format server with 8TB of storage in a 1 RU chassis. Selectable SD or HD SDI with embedded audio that pulls in RTP, RTMP, RTSP, NDI, SRT and HLS streams (including Cablecast Automation, Video and CG server Software. Cablecast CG…..etc.).

With this setup, we now can broadcast different programming on multiple channels simultaneously. And, it was not that difficult to learn. I would like to thank all the vendors who took a lot of their time helping us get to the end decision. JAG VENDORS ROCK!

Of course, no one can stand alone. Without the cooperation of Manalapan’s Administration and Township Committee we would not be able to achieve our goals to further enhance our television station. We also receive enormous support and help right here at JAG. If something is going on in the legal world or the technical world of PEG then here is the place to seek guidance.

Thank you to all the members of the Jersey Access group! Manalapan Township, A Great Place to Live!

What the Sheraton Implosion Teaches Us About Storytelling in Real Time

by John C. Morley, Independent Producer

Through the Lens of Legacy: What the Sheraton Mahwah Implosion Taught Me about the Art of Storytelling and Media Mastery

On a cool morning in northern New Jersey, I stood among a crowd of early risers, camera in hand, as we prepared to witness something extraordinary. The air was heavy with anticipation. And then, in a matter of seconds, the iconic Sheraton Mahwah Towers—once a symbol of luxury and architectural pride—collapsed in an astonishing display of precision demolition.

But this wasn’t just a building falling to the ground. It was the end of an era, the punctuation mark on decades of memories. As I stood there, absorbing both the spectacle and the significance, I realized this moment held valuable lessons—not only about history, but also about the craft of storytelling and the responsibility that comes with documenting transformative events.

The Rise and Fall of a Landmark

The Sheraton Mahwah wasn’t just a hotel. Opened in 1987, it stood for over three decades as one of Bergen County’s most distinctive structures. With its mirrored glass towers and sweeping mountain views, the hotel was an architectural icon, well-known to locals, travelers, and even corporate clients who hosted meetings, weddings, and conferences there, including my High School Junior Ring Dance.

Over time, the once-bustling Sheraton began to lose its luster, its decline accelerated by a series of minor earthquakes that quietly compromised the building’s integrity.

As the years passed and its halls fell silent, vacancy gave way to visible decay. What had once been a gleaming landmark became a ghost on the skyline. Ultimately, the decision was made: demolition was inevitable.

But, the implosion that followed wasn’t merely a feat of engineering; it was a powerful cultural moment. For the community that had celebrated milestones (including my own High School Junior Ring Dance) under its mirrored towers, this was the end of a chapter and the beginning of remembering.

The Science Behind the Spectacle

What appeared to be a moment of sudden destruction was, in reality, the result of months of careful planning and engineering. More than 1,700 explosive charges were strategically installed throughout the towers. Engineers studied the structure’s weak points, calculated the timing of the collapse, and carefully coordinated every detail to ensure the towers would fall inward safely and efficiently.

In less than 20 seconds, years of design and history were brought down in a perfectly executed sequence. What fascinated me wasn’t just the power of the explosion, it was the elegance of the execution. It reminded me that just like storytelling, controlled demolition is all about timing, structure, and intention.

The Hidden Work Behind a Great Media Shoot

While the implosion itself lasted only seconds, my preparation for capturing it began long before that. That’s where the real parallel lies for media professionals. Successful storytelling (especially in dynamic, one-shot environments) requires more than just showing up with a camera.

I arrived hours in advance to scout angles, evaluate lighting conditions, anticipate crowd movement, and plan my gear setup. I brought backups of everything: batteries, lenses, memory cards. I mapped out audio strategies, knowing that the sound of the collapse (the boom, the crowd’s reaction…) would be just as vital as the visuals.

You can’t afford to fumble in moments like this. There are no second takes. The same principle applies whether you’re covering an implosion or interviewing a community leader. Being unprepared isn’t just inconvenient—it’s disrespectful to the story you’re trying to tell.

Capturing Legacy, Not Just Footage

As the dust cloud enveloped the skyline and the last echoes of the collapse faded, I realized this was about more than visuals. This building had witnessed thousands of life events: celebrations, farewells, and new beginnings. For some, the Sheraton was where they got married. For others, it was where their careers took a major turn. I wasn’t just recording a building’s destruction. I was honoring its life.

That’s what makes storytelling a privilege. We’re not merely documenting change, we’re preserving history, identity, and emotion. That takes more than technical skill. It requires empathy, foresight, and a deep respect for the subject at hand.

Lessons from the Rubble

The implosion left more than broken concrete in its wake. It left me with a set of lessons that apply to every media professional, content creator, and storyteller:

  • Moments are fleeting. If you’re not prepared before they happen, you miss them entirely
  • Preparation is not optional. It’s an act of respect for the people, the place, and the event
  • Great storytelling comes from intentionality. Every frame, every sound, every detail has a purpose

There’s also something humbling about watching a once-mighty structure fall. It reminds us of the impermanence of even the most solid-seeming things. That’s why our role as storytellers is so important. We don’t just record what happened, we give it meaning, context, and a place in collective memory.

Final Thoughts

The fall of the Sheraton Mahwah Towers was more than a media assignment. It was a masterclass in planning, storytelling, and presence. It was a rare opportunity to reflect on how we document the world, not just through our equipment, but through the lens of purpose. Whether you’re covering a demolition, a community event, or a quiet moment of personal triumph, never forget you’re not just capturing content. You’re preserving something real, something fleeting, and something that deserves to be remembered well. Remember to be early as when you’re on time you are always late. Talk to projects leaders to give you an inside scoop that will help you build strong supporting legs for your story.

Reflecting on My First JAG Conference: A Partnership Born from Shared Purpose

by Rudy Ellis, CEO, Switchboard Live

As JAG’s newest member, Switchboard Live’s attendance at the 25th JAG Conference was both an introduction and a homecoming. Walking into that conference as an exhibitor, partner, and attendee, I wasn’t entirely sure what to expect. But, what I discovered over those two transformative days was a community that embodies everything we believe in at Switchboard Live—the power of genuine connection, purposeful technology, and unwavering dedication to amplifying voices that matter.

This Isn’t Just Another Industry Group

One of the most profound aspects of my conference experience was learning about JAG’s rich history and the passionate individuals who built this organization from the ground up.

Listening to the founding members speak at the awards dinner, I was struck by their dedication to what is truly “a passion and a thankless job.”

Whether serving as a JAG member or working as a team member at a station, everyone I met shared this underlying commitment to community television and its vital role in our society.

The core philosophy I took away—”accomplishing great with less”—resonates deeply with Switchboard Live’s mission, especially in today’s challenging funding environment. With year-over-year PEG funding dwindling, the need to do more with less has never been more critical. This reality underscores the resourcefulness and determination that defines both our communities and our approach to empowering communication teams with technology that simplifies their work while amplifying their voice.

The Power of Purposeful Partnerships

The partner dinner was particularly eye-opening. Seeing how valuable partnerships have grown to support JAG members and their initiatives reinforced why we chose to become part of this community. It’s not just about vendors selling products—it’s about creating meaningful connections between organizations that share common goals and values.

As someone new to the JAG community, I quickly realized that partnerships here are built on genuine need and mutual support. Stations face real challenges in their mission to serve their communities, and partners like Switchboard Live exist to provide solutions that truly make a difference.

My Surprising Booth Presentation

Perhaps the most rewarding part of the conference was my booth demonstration. As the newcomer in the block, I knew we had work to do in helping people understand where Switchboard Live fits in the ecosystem, the value we bring, and how we complement the partners they already know and trust.

What happened exceeded my expectations. I expected maybe a few polite listeners, but during the demo, I found myself surrounded by 15-17 engaged attendees for nearly fifteen minutes—station managers, team members, and fellow vendors all genuinely interested in understanding how Switchboard Live could support their work. The questions were thoughtful, the discussions were substantive, and the interest was authentic.

This experience perfectly captured what makes JAG a community. These are people who are genuinely invested in finding better ways to serve their audiences and support their missions. They don’t just attend conferences to go through the motions—they’re actively seeking solutions, partnerships, and connections that will help them do their jobs better.

Looking Forward: Building on Shared Mission

Our goal at Switchboard Live has always been to surround ourselves with communities that support our cause and mission of empowering communication teams with technology that simplifies their work while amplifying their voice. The JAG community is exactly that—a group of passionate professionals who understand that behind every piece of technology is a person trying to do meaningful work.I’m excited about the partnerships we’re building and the conversations that have continued beyond the conference.

To the teams at Woodbridge Township and East Brunswick who received our door prize gifts: I hope you will find them useful and we can’t wait to hear about your experience.

For fellow JAG members considering new solutions, I encourage you to reach out to these stations to hear firsthand about their experience with both our platform and our support. We understand that when you’re presenting new technology solutions to leadership, the quality of ongoing support can make or break your success as a leader—and we’re committed to ensuring that support never becomes a concern.

Let’s Keep The Conversation Going 

For those I haven’t had the chance to meet yet, I’m Rudy, and I represent Switchboard Live as we grow our presence in the JAG community. Our platform helps streamline workflows and enhance audience connections, but honestly, I’m more interested in understanding your specific challenges first. You can reach me directly at rudy@switchboard.live  and learn more about our solutions by visiting https://switchboard.live .

I believe the best partnerships are built on conversation and understanding. Whether you’re curious about what we do, have questions about how technology can support your station’s mission, or simply want to connect with a fellow JAG member, I’d welcome the opportunity to talk. The 25th JAG Conference reminded me why we do this work—not just for the technology, but for the communities we serve and the voices we help amplify. I’m grateful to be part of this organization and look forward to contributing to its continued success.

Legislative Update June 2025: News from Trenton & Washington, DC – Changes in the FCC

by Dave Garb, Legislative Committee Chair

It’s Back! The Protecting Community Television Act, S-1994 / HR-3805

From the Press Office of Massachusetts Senator Edward Markey:

Senators Markey and Baldwin, and Representative Carter have announced legislation to protect public television channels.

On June 5, 2025, Senator Edward J. Markey (D-MA.), a member of the Senate Commerce, Science, and Transportation Committee, Senator Tammy Baldwin (D-WI), and Representative Troy A. Carter Sr. (LA-02), member of the House Energy & Commerce Committee, announced the introduction of the Protecting Community Television Act, S-1994 and HR-3805. This legislation would undo rulemaking from the first Trump administration’s Federal Communications Commission (FCC) that effectively limited the resources available for public, educational, and government (PEG) channels.

Under the Communications Act, cable companies negotiate franchise agreements with local governments to provide cable services in a community. The Act caps franchise fees that a cable company pays to the local government at 5% of its revenue. This revenue helps fund PEG stations, as well as other community services such as public libraries and emergency responders. In addition, cable companies historically paid up to 5% cap and provided additional in-kind support to the community, such as free cable service to schools or access to building studios.

In 2019, the FCC issued a new rule that counted those in-kind contributions towards the 5% cap, meaning cable companies could reduce their cash payments by claiming the value of those services. With fewer cash resources, local governments were forced to choose between investing in PEG programming or supporting other public services. The result has been less funding for PEG stations.

“Millions of Americans rely on community television to keep up with the news that matters most to them, stay plugged into enriching, educational programming, and hold their local governments to account. But, the Trump administration forced communities across the country to pull the plug on public programming,” said Senator Markey. “At a time when news and media have become more consolidated than ever before, I am proud to partner with Senator Baldwin and Representative Carter to reintroduce the Protecting Community Television Act to uphold local access to public, education, and government channels for every household in our country.”

“I’m proud to cosponsor this bill and stand with communities that depend on local media to stay informed, connected, and heard. PEG channels are lifelines for civic engagement and public education, especially in times of crisis, and they shouldn’t be collateral damage in a corporate accounting maneuver. This legislation restores the original promise Congress made: that local governments should have the tools they need to meet community needs without being forced to choose between vital services and local voices,” said Congressman Carter.

The legislation has been endorsed by Senate Democratic Leader Schumer (D-NY), and Senators Cory Booker (D-NJ), Richard Blumenthal (D-CT), Mazie Hirono (D-HI), Angus King (I-ME), Amy Klobuchar (D-MN.), Jeff Merkley (D-OR), Chris Murphy (D-CT), Bernie Sanders (I-VT), Brian Schatz (D-HI), Jeanne Shaheen (D-NH), Tina Smith (D-MN), Elizabeth Warren (D-MA), Peter Welch (D-VT), Ron Wyden (D-OR), Kirsten Gillibrand (D-NY), Chris Van Hollen (D-MD), and Alex Padilla (D-CA).

The Protecting Community Television Act is also endorsed by the Alliance for Community Media, the National Association of Counties, the National Association of Telecommunications Officers and Advisors, National League of Cities, MassAccess, and Maine Community Media Association.

“The Alliance for Community Media welcomes the re-introduction of the Protecting Community Television Act and wants to thank Senator Markey and Representative Carter for their support for community access television. Passage of the Act will reduce fees that drain away monetary support for local community media channels across the country. At a time when we have fewer and fewer local journalists and reliable local information sources, cities and towns need community access television more than ever, and this bill will help sustain our operations,” said Mike Wassenaar, President & CEO, Alliance for Community Media.

“Counties rely on public communications channels to disseminate local news and updates to residents in a timely manner,” said Matthew Chase, Executive Director of the National Association of Counties. “By preserving monetary support for public, educational and government channels through franchise fees, counties would ensure that essential local content remains accessible to residents. Counties thank Senators Ed Markey and Tammy Baldwin for introducing the Protecting Community Television Act and urge its swift passage”

“The Protecting Community Television Act (PCTA) is elegant legislation that seeks to protect benefits consistent with the Cable Act and cable franchising principles since 1984.  In 2019, the Federal Communications Commission issued an order that undermines this ability by redefining the term “franchise fees” as used in the Cable Act and substituting its definition for that written by Congress in 1984. The Protecting Community Television Act remedies that altered meaning by protecting local public, educational and community access television so folks in communities across the country can continue to access relevant and timely local news that they rely on. Thanks to Senators Ed Markey (D-MA) and Tammy Baldwin (D-WI) and Congressman Troy Carter (D-LA) for continuing to advocate for the PCTA, which reaffirms Congress’ original intent to protect the long-standing ability of local governments to manage public property and provide for local media through public, educational and governmental access channels (PEG access) in cable franchise agreements,” said Mike Lynch, Legislative Director for National Association of Telecommunications Officers and Advisors.

In the next couple of weeks, the legislative committee will be reaching out to New Jersey’s leadership in Washington, to ask for their support in co-sponsoring this Act.

Shake-up at the FCC

On June 4th, FCC Commissioner Nathan A. Simington announced his resignation from the Commission.  Around the same time Commissioner Geoffrey Starks also resigned. This now leaves the commission with only two commissioners, one democrat and one republican. This may cause difficulties in getting things voted on or changed until another commissioner is confirmed.

However, it may also be short lived. On April 30th, the Senate Committee confirmed republican nominee Olivia Trusty by a vote of 21 to 7 as an FCC Commissioner. She is now waiting for her nomination to go to the floor of the full Senate for a final vote.

Ranking members Senator Cantwell (D-WA), Senator Klobuchar (D-MN), and Sen Rosen (D-NV) all said they support reporting Trusty favorably out of the Committee upon a representation that the full Senate will move Democratic replacements. More will be coming on this in the next few weeks.

JAG (Jersey Access Group) is an organization that advocates, promotes, and preserves the right to media production, distribution, civic engagement, and education in support of diverse community voices, through Public, Educational and Government access facilities and other forms of media.

President’s Message: Summer Strategy: What’s Yours?

by Bob Duthaler

As summer sets in, many of us naturally start thinking about vacations, community events, and a slightly slower pace. While it’s important to take some time to recharge, the summer months also offer a valuable opportunity for JAG members and stations to look ahead, plan strategically, and strengthen both their operations and community engagement. Here are a few key areas every member station should consider focusing on this summer:

1. Review and Refresh Programming

Summer tends to have a different viewing rhythm. It’s a great time to introduce lighter, more community-driven content—like coverage of local parades, festivals, farmers markets, and summer concerts. Use this time to:

  • Highlight community voices and local events
  • Rotate in fresh programming or special series
  • Re-air popular shows with updated intros or local commentary
  • Go live when you can

2. Update Equipment and Systems

Take advantage of the slightly reduced programming demands during the day to assess your technology. Whether it’s upgrading outdated gear, reorganizing your control room, or testing remote broadcasting setups, summer is the perfect time to tackle these projects before both nighttime events and the busy fall season returns:

  • Clean out your equipment racks
  • Update software and firmware
  • JAG’s vendor presentations throughout the year offer insight into new tools. Summer is the perfect time to review those and start planning.

3. Offer Internships and Training

Many students are home for the summer—and eager to gain experience. Create internship opportunities to give back to the community while also increasing your station’s production capacity. It’s also an excellent time to:

  • Train your volunteers and staff on new equipment
  • Cross-train team members to strengthen operational resilience

4. Strengthen Community Partnerships

Summer is packed with community events—parades, concerts, festivals, and outdoor town meetings. These events are golden opportunities for outreach.  Use this time to build relationships:

  • Attend town council meetings or community forums
  • Meet with local non-profits or schools to develop new partnerships
  • Promote your station at outdoor events with booths, giveaways, or live coverage
  • Every handshake or question is a reminder to residents that their local PEG station is there for them.

5. Plan for the Fall

Use this time to start planning your fall content, budget, and grant applications. Reconnect with JAG resources—from shared programming to policy guidance. Be proactive in attending upcoming JAG meetings and workshops. Start laying the groundwork for fall initiatives, including:

  • Election coverage planning
  • Back-to-school content
  • Strategic content campaigns or series
  • Budgets and grants

6. Tell Your Story

Summer is a great time to work on the behind-the-scenes story of your station. Highlight your team, your history, and your mission on social media and in your programming. JAG members do incredible work—don’t forget to showcase it.

7. Engage with JAG Resources

Don’t forget: JAG is here to support you. Over the summer, stay connected:

  • Revisit virtual meetings and workshops
  • Share best practices with fellow members
  • Reach out to fellow members and the board if you need guidance on technical or policy matters

Final Thoughts

Summer is not just a break; it’s a bridge. It connects what we’ve accomplished in the first half of the year to what’s ahead. Use this time to innovate, collaborate, and prepare. Whether you’re upgrading your gear, covering a summer concert, or mentoring a future media professional, your station plays a vital role in connecting and informing your community.

Stay cool, stay creative—and stay connected with JAG.

Sincerely,

Bob Duthaler President, Jersey Access Group