JAG Shines at NJ League of Municipalities
by Bob Duthaler, Jersey Access Group, President
Once again, the Jersey Access Group had the opportunity to participate at the New Jersey League of Municipalities Conference in Atlantic City. JAG was on hand on the trade show floor with our booth, speaking to Mayors, Council Members and Administrators about our organization. Our purpose was to inform municipalities of the importance of effectively communicating with their citizens. Who better to let municipalities know how to do this then JAG members?… this is what we do!
I am sure that most of you (if not all) know that the Jersey Access Group is an affiliate member of the NJLM. So, what does that mean? What is the purpose? It means that the League turns to us for leadership and information on telecommunication issues. It looks to JAG to provide guidance through our resource as a member of NATOA for national legislation issues and more. The NJLM also looks to JAG to participate at their annual conference, not only on the trade show floor but in conference sessions as well. JAG held two conference sessions at this year’s League Conference. Our first session was a joint session with the League of Municipalities in which I was lucky enough to be a panelist, along with a group of distinguished experts well versed on this topic. I urge you to read Ken Fellman’s article in this very newsletter.
Our second session was an all JAG event. Geoffrey Belinfante, George Fairfield and myself presented to a group of fifty plus people comprised of Mayors, Informational Directors, Council members and others. Our session was entitled: “Post-Pandemic Tools That Can Help Your Reach Your Citizens – Ways you can continue to reach your community after the lockdown and social distancing”. The workshop addressed the question of “Now that you have given the public access to their local government meetings and other events in their homes can you go back to business as usual? Reaching your municipal community through a traditional cable channel is not the only game in town. We’ll look at new ways to engage your residents with over-the-top (OTT) devices and applications like Roku, AppleTV, on the web, and mobile devices”.
We explored everything that our stations did during the crisis, technology we discovered along the way, ideas for communicating moving forward and more. Interestingly, we also had an audience full of people who were interested in learning how to start their own access channel and we gave guidance on how to do that as well. I thought it would be nice to also share this session with our members as well.
We currently have this session (and the Broadband one too) available on the JAG website and YouTube page. I urge you to share the links with your legislative body in your municipality. Let them know the power of our organization. Here is the video link to JAG session: https://youtu.be/cu8hiNNCpIo