by Yervant Keshishian, Technical Director and Sales Engineer, Varto Technologies
Small stations navigate challenges with smart strategies and strong partnerships
Stepping onto the floor at this year’s JAG Conference felt like coming home. After two days of connecting with station managers, volunteers, and colleagues, one theme was undeniable: every station is focused on creating high-quality content while navigating the challenges of tight budgets, limited staff, and aging equipment.
This was perfectly captured when a township media coordinator came up to our booth. He had a real-world problem, not a product question: “We know we need to upgrade, but we don’t have the budget to start from scratch. How do we even begin?”
His question gets to the heart of the matter. It’s not just about technology, it’s about finding a practical path forward. It reaffirmed my mission here at Varto Technologies: to be a trusted local partner who provides realistic strategies, not just sells equipment.
Getting Started: Incremental Upgrades with Hybrid IP
Many attendees I spoke with were intrigued by IP-based workflows but concerned about the cost and complexity of a complete overhaul. This was a central theme in two of our packed sessions, AV Networking for PEG and Inside the Future of Live Production.
The good news is that you don’t have to switch everything all at once. We demonstrated how integrating even a single piece of modern gear doesn’t just add one feature, it unlocks an entirely new workflow. For example, adding a Vizrt TriCaster Vizion opens the door to powerful tools like Viz Flowics for cloud-based graphics. They all run on a stable network backbone built with gear like Netgear’s AV switches. This incremental strategy allows you to modernize at your own pace and future-proof your station without disrupting daily operations.
Beyond Event Coverage: The Evolving Role of Bonded Cellular
Covering community events is a familiar challenge, but new technology is expanding the potential for even more meaningful community roles. In our live technology showcase, we demonstrated a complete workflow where a remote feed, captured with units like the LiveU LU800, is seamlessly integrated into a TriCaster Vizion switcher, enhanced with real-time graphics, and instantly distributed.
What truly resonated with attendees was the LU-Smart mobile app, which transforms modern smartphones into bonded streaming devices. This empowers staff and even trusted volunteers to easily deliver high-quality video using the phones they already carry. It’s the ultimate example of doing more with less.
Bridging Media and Public Safety
Beyond events, this technology has a critical dual use. This was the focus of another session I was honored to be a part of: Real-Time Video Updates and Information During Critical Situations. I sat on a panel alongside distinguished public safety leaders and fellow technology experts, including a fire chief, an emergency management coordinator and a police detective specializing in drone operations.
We discussed how resilient, real-time video from drones and field units is no longer limited to broadcast news. It is becoming essential for situational awareness for first responders. A key takeaway for JAG members is recognizing your station’s potential role in this ecosystem.
By leveraging bonded cellular technology, you’re not only equipped to cover local events but also positioned as a critical partner for local OEM and public safety agencies during emergencies. Facilitating this collaboration between media professionals and public safety is something I’m deeply passionate about. It highlights how technology truly serves the community.
Strategic Planning: Advocating for Your Station’s Future
One of the most vital discussions I had was during the Building, Expanding or Updating Facilities roundtable. Alongside fellow experts in broadcast lighting and community media leadership, we moved beyond just technology and dove into what it truly takes to secure a station’s future: strategic advocacy.
We agreed that a 3-to-5-year technology roadmap is your foundational document, but its real power comes when you use it to advocate for your needs during any municipal construction or renovation project that could impact your station or its infrastructure. This means pushing for essential infrastructure like dedicated fiber runs between municipal buildings or ensuring conduits are installed before the walls go up.
More importantly, we stressed the need to advocate for your own involvement in the early design stages of any new media space, a practice that ensures it’s functionally built for production from day one, not as an afterthought.
We also explored creative strategies for success, like partnering with other groups such as the Board of Education to pool resources and secure funding for shared facilities. This level of planning and advocacy is the ultimate expression of doing more with less because it secures the physical spaces and financial backing you need to thrive for years to come.
The Value of a Partner in Your Backyard
More than the technology itself, I heard repeatedly the clear need for accessible, reliable local support. When mission-critical gear fails, stations simply can’t afford to wait for replacements from across the country. At Varto Technologies, we’re more than just a vendor; we’re an extension of your local team. Our New Jersey facility offers hands-on training, rapid-response support, and loaner equipment to ensure your operations run smoothly. Our proximity means peace of mind, knowing support is just a phone call or short drive away.
Looking Ahead
Thank you to everyone who visited our booth and joined our sessions at the JAG Conference. Your dedication continues to inspire me and my team, and we are proud to support the vital work you do. As we look ahead, another important focus is preparing your team for the future, whether that means training new volunteers, skill building for current staff, or documenting workflows so knowledge doesn’t leave when someone retires. We’re working with stations to make these transitions smoother and more sustainable through local training and practical onboarding support.
There is a growing expectation to stream everything reliably and without fail. That’s why we’re also helping JAG members build resilience into their daily operations. This includes bonded cellular redundancy, power backup systems, and remote-control workflows that keep productions running even when staff is limited. These small shifts now can prevent bigger issues later.
The future is promising, with emerging technologies like AI-driven automation and cloud production set to streamline workflows even further. As these tools become more accessible, we’ll be right here to help you navigate the changes.
We’re hosting the JAG meeting at our facility in September and we look forward to continuing these conversations in person. In the meantime, if you’re considering your next steps or just curious about your options, we’re here to offer guidance and clarity.
Reach out anytime. We’d love to support your station’s unique journey forward.
Yervant Keshishian | Varto Technologies, Inc. Sales Engineer, Authorized Trainer & Technical Director
Tel: 888-656-6233 | Tel: 201-662-6200 | Fax: 201-604-2661
yervant@vartotechnologies.com | linkedin.com/in/yervantk/ www.vartotechnologies.com
Note: JAG is grateful for the continued support of Varto Technologies. They will be hosting JAG’s general meeting on September 24 at 12 noon. Lunch will be provided at 11:30am. You will also have the opportunity to tour their facility including the state-of-the-art control room pictured here.
News & Events
Posted: July 23, 2025 by Doug Seidel
Doing More with Less: My Takeaways from the 2025 JAG Conference
by Yervant Keshishian, Technical Director and Sales Engineer, Varto Technologies
Small stations navigate challenges with smart strategies and strong partnerships
Stepping onto the floor at this year’s JAG Conference felt like coming home. After two days of connecting with station managers, volunteers, and colleagues, one theme was undeniable: every station is focused on creating high-quality content while navigating the challenges of tight budgets, limited staff, and aging equipment.
This was perfectly captured when a township media coordinator came up to our booth. He had a real-world problem, not a product question: “We know we need to upgrade, but we don’t have the budget to start from scratch. How do we even begin?”
His question gets to the heart of the matter. It’s not just about technology, it’s about finding a practical path forward. It reaffirmed my mission here at Varto Technologies: to be a trusted local partner who provides realistic strategies, not just sells equipment.
Getting Started: Incremental Upgrades with Hybrid IP
Many attendees I spoke with were intrigued by IP-based workflows but concerned about the cost and complexity of a complete overhaul. This was a central theme in two of our packed sessions, AV Networking for PEG and Inside the Future of Live Production.
The good news is that you don’t have to switch everything all at once. We demonstrated how integrating even a single piece of modern gear doesn’t just add one feature, it unlocks an entirely new workflow. For example, adding a Vizrt TriCaster Vizion opens the door to powerful tools like Viz Flowics for cloud-based graphics. They all run on a stable network backbone built with gear like Netgear’s AV switches. This incremental strategy allows you to modernize at your own pace and future-proof your station without disrupting daily operations.
Beyond Event Coverage: The Evolving Role of Bonded Cellular
Covering community events is a familiar challenge, but new technology is expanding the potential for even more meaningful community roles. In our live technology showcase, we demonstrated a complete workflow where a remote feed, captured with units like the LiveU LU800, is seamlessly integrated into a TriCaster Vizion switcher, enhanced with real-time graphics, and instantly distributed.
What truly resonated with attendees was the LU-Smart mobile app, which transforms modern smartphones into bonded streaming devices. This empowers staff and even trusted volunteers to easily deliver high-quality video using the phones they already carry. It’s the ultimate example of doing more with less.
Bridging Media and Public Safety
Beyond events, this technology has a critical dual use. This was the focus of another session I was honored to be a part of: Real-Time Video Updates and Information During Critical Situations. I sat on a panel alongside distinguished public safety leaders and fellow technology experts, including a fire chief, an emergency management coordinator and a police detective specializing in drone operations.
We discussed how resilient, real-time video from drones and field units is no longer limited to broadcast news. It is becoming essential for situational awareness for first responders. A key takeaway for JAG members is recognizing your station’s potential role in this ecosystem.
By leveraging bonded cellular technology, you’re not only equipped to cover local events but also positioned as a critical partner for local OEM and public safety agencies during emergencies. Facilitating this collaboration between media professionals and public safety is something I’m deeply passionate about. It highlights how technology truly serves the community.
Strategic Planning: Advocating for Your Station’s Future
One of the most vital discussions I had was during the Building, Expanding or Updating Facilities roundtable. Alongside fellow experts in broadcast lighting and community media leadership, we moved beyond just technology and dove into what it truly takes to secure a station’s future: strategic advocacy.
We agreed that a 3-to-5-year technology roadmap is your foundational document, but its real power comes when you use it to advocate for your needs during any municipal construction or renovation project that could impact your station or its infrastructure. This means pushing for essential infrastructure like dedicated fiber runs between municipal buildings or ensuring conduits are installed before the walls go up.
More importantly, we stressed the need to advocate for your own involvement in the early design stages of any new media space, a practice that ensures it’s functionally built for production from day one, not as an afterthought.
We also explored creative strategies for success, like partnering with other groups such as the Board of Education to pool resources and secure funding for shared facilities. This level of planning and advocacy is the ultimate expression of doing more with less because it secures the physical spaces and financial backing you need to thrive for years to come.
The Value of a Partner in Your Backyard
More than the technology itself, I heard repeatedly the clear need for accessible, reliable local support. When mission-critical gear fails, stations simply can’t afford to wait for replacements from across the country. At Varto Technologies, we’re more than just a vendor; we’re an extension of your local team. Our New Jersey facility offers hands-on training, rapid-response support, and loaner equipment to ensure your operations run smoothly. Our proximity means peace of mind, knowing support is just a phone call or short drive away.
Looking Ahead
Thank you to everyone who visited our booth and joined our sessions at the JAG Conference. Your dedication continues to inspire me and my team, and we are proud to support the vital work you do. As we look ahead, another important focus is preparing your team for the future, whether that means training new volunteers, skill building for current staff, or documenting workflows so knowledge doesn’t leave when someone retires. We’re working with stations to make these transitions smoother and more sustainable through local training and practical onboarding support.
There is a growing expectation to stream everything reliably and without fail. That’s why we’re also helping JAG members build resilience into their daily operations. This includes bonded cellular redundancy, power backup systems, and remote-control workflows that keep productions running even when staff is limited. These small shifts now can prevent bigger issues later.
The future is promising, with emerging technologies like AI-driven automation and cloud production set to streamline workflows even further. As these tools become more accessible, we’ll be right here to help you navigate the changes.
We’re hosting the JAG meeting at our facility in September and we look forward to continuing these conversations in person. In the meantime, if you’re considering your next steps or just curious about your options, we’re here to offer guidance and clarity.
Reach out anytime. We’d love to support your station’s unique journey forward.
Yervant Keshishian | Varto Technologies, Inc. Sales Engineer, Authorized Trainer & Technical Director
Tel: 888-656-6233 | Tel: 201-662-6200 | Fax: 201-604-2661
yervant@vartotechnologies.com | linkedin.com/in/yervantk/ www.vartotechnologies.com
Note: JAG is grateful for the continued support of Varto Technologies. They will be hosting JAG’s general meeting on September 24 at 12 noon. Lunch will be provided at 11:30am. You will also have the opportunity to tour their facility including the state-of-the-art control room pictured here.
Posted: July 23, 2025 by Doug Seidel
Legislative Update July 2025: News from Trenton & Washington, DC – Changes in the FCC
by Dave Garb, Legislative Committee Chair
The Jersey Access Group has represented the interests of municipal, educational, and community television channels for 25 years. Our efforts on behalf of our members have never been more important. JAG’s Legislative Committee has kept a watchful eye on bills—both nationally and statewide—that include potential issues for JAG members, their communities, and their operations.
Olivia Trusty Confirmed by Senate as FCC Commissioner
From NATOA:
On June 18, 2025, the U.S. Senate confirmed Olivia Trusty as a Federal Communications Commission (FCC) commissioner for the term that expired on June 30, 2025. She was also reappointed for a term of five years which started on July 1, 2025. The National Association of Telecommunications Officers and Advisors (NATOA) recognizes Ms. Trusty’s years of dedicated public service as a staff member of the U.S. Senate’s Committee on Commerce, Science, and Transportation, the Subcommittee on Communications, Technology, Innovation and the Internet, and the Subcommittee on Digital Commerce and Consumer Protection.
In an April 9, 2025, statement to the Senate, Commissioner Trusty promised to work with “Congress and the Administration to expand access to affordable, high-speed internet services for all Americans; protect consumers from illegal robocalls; strengthen the security of the nation’s telecommunications’ networks; and restore America’s leadership in next-generation communications technologies.”
NATOA looks forward to working with Commissioner Trusty on issues of interest to local governments. NATOA is the nonpartisan local government association supporting our members by advocating for broadband deployment, digital equity, cable services, Public, Educational and Governmental Access (PEG) Television, public safety communications and the preservation of local authority in our public rights of way (PROW.)
Delete, Delete, Delete: FCC Approves Rules to Remove and Streamline Cable Rate Regulations
From the FCC:
On June 26, 2025, the FCC adopted rules that will deliver on the administration’s call for agencies to unleash prosperity through deregulation, by removing from its cable rate regulations approximately 27 pages, 11,475 words, 77 rules or requirements, and 8 forms. This action is one of the first steps in the FCC’s deregulation initiative, “Delete, Delete, Delete,” designed to promote dynamism in American telecommunications by facilitating network modernization, infrastructure development, and performance innovation.
Many of the FCC’s rules governing cable rate regulation have been rendered obsolete or unworkable due to the sunset of cable programming service tier rate regulation and the passage of time. In 2018, the Commission adopted a Further Notice of Proposed Rulemaking to review and update its rate regulations to reduce the administrative burdens on the cable industry, franchising authorities, and the Commission. This adopted Report and Order implements these proposed changes, which will foster flexibility and innovation in this highly competitive industry. These rules will help to increase government efficiency by:
The Protecting Community Television Act, S-1994/HR-3805
As reported last month, Senators Edward J. Markey (D-Mass.), a member of the Senate Commerce, Science, and Transportation Committee, and Tammy Baldwin (D-Wisc.) and Representative Troy A. Carter Sr. (LA-02), member of the House Energy & Commerce Committee, announced the introduction of the Protecting Community Television Act, S-1994 and HR-3805.
If passed, this legislation would undo rulemaking from the first Trump administration’s Federal Communications Commission (FCC) that effectively limited the resources available for public, educational, and government (PEG) channels.
Under the Communications Act, cable companies negotiate franchise agreements with local governments to provide cable services in a community. The Act caps franchise fees that a cable company pays to the local government at 5% of its revenue. This revenue helps fund PEG stations, as well as other community services (e.g. public libraries and emergency responders). In addition, cable companies historically paid up to 5% cap and provided additional, in-kind support to the community, such as free cable service to schools or access to building studios.
In 2019, the FCC issued a new rule that counted those in-kind contributions towards the 5% cap, meaning cable companies could reduce their cash payments by claiming the value of those services. With fewer cash resources, local governments were forced to choose between investing in PEG programming or supporting other public services. The result has been less funding for PEG stations.
The legislation has already been co-sponsored by Democratic Leader Schumer (D-N.Y), and Senators Cory Booker (D-N.J.) Richard Blumenthal (D-Conn.), Mazie Hirono (D-Hawaii), Angus King (I-Me.), Amy Klobuchar (D-Minn.), Jeff Merkley (D-Ore.), Chris Murphy (D-Conn.), Bernie Sanders (I-Vt.), Brian Schatz (D-Hawaii), Jeanne Shaheen (D-N.H.), Tina Smith (D-Minn.), Elizabeth Warren (D-Mass.), Peter Welch (D-Vt.), Ron Wyden (D-Ore.), Kirsten Gillibrand (D-N.Y.), Chris Van Hollen (D-Md.), and Alex Padilla (D-Calif.).
The Protecting Community Television Act has also been endorsed by the Alliance for Community Media, the National Association of Counties, the National Association of Telecommunications Officers and Advisors, National League of Cities, MassAccess, and Maine Community Media Association.
JAG (Jersey Access Group) is an organization that advocates, promotes, and preserves the right to media production, distribution, civic engagement, and education in support of diverse community voices, through Public, Educational and Government access facilities and other forms of media.
Posted: June 17, 2025 by Doug Seidel
Spotlight: Manalapan Township upgrades our PEG channels to the 21st Century
by Jan Zachary, Cable Television Coordinator for Manalapan Township
Hi Everyone! Jan Zachary here! I am the Cable Television Coordinator (CTC) for the Manalapan Township Television Network (MTTN) since 2010, after joining the Cable Television Advisory Committee at its inception in 2005. This is my second article for JAG. I wrote another one in October of 2021 and am reporting to you that we now have completely updated with new systems to talk about.
For those of you who are newer members of JAG, I will first discuss some introductory remarks on MTTN. When we formed our ordinances and wrote our policy and procedure manual, the Township Committee informed us that only township events and meetings would be permitted. Only educational and government-sponsored programs would be broadcast on MTTN. We do not accept public programming. We started out with CTC and a program manager. The CTC oversaw the cable station while the program manager organized our volunteers and created content for the station. In 2010, I became the CTC and assumed both functions.
We have a great band of volunteers who help and counsel on innovative ideas relating to Manalapan. All our volunteers, whether on the Cable Television Advisory Committee or just volunteering, must help when they can, by both supporting, setting up and recording our programming.
We work on programs that deal with historical Manalapan such as the Village Inn (1732), the Battle of Monmouth (1778), and the History Fair at Monmouth Battlefield, which is always a major event.
We also broadcast Freehold Regional High School meetings, K-8 regional school meetings, and events. Township Committee meetings and Planning Board Meetings are broadcast LIVE. We also record county and local debates, as well as unique events given by the schools, township, county, and state. We try to cover all events that occur within the boundaries of Manalapan and are relevant to Manalapan.
We operate several outlets. We have Optimum SD (Channel 77), Verizon SD (Channel 42), Verizon HD (Channel 2142), Vimeo, and Facebook. The SD channels run on one server and the HD channel runs on its own server.
Over the last 4 years, we have been negotiating with Optimum on a new contract as well as having discussions with Verizon about adding an HD channel. The results of these negotiations included:
It only took 15 years to do this…. In January 2025, we finalized with G&G Technology with the purchases of:
With this setup, we now can broadcast different programming on multiple channels simultaneously. And, it was not that difficult to learn. I would like to thank all the vendors who took a lot of their time helping us get to the end decision. JAG VENDORS ROCK!
Of course, no one can stand alone. Without the cooperation of Manalapan’s Administration and Township Committee we would not be able to achieve our goals to further enhance our television station. We also receive enormous support and help right here at JAG. If something is going on in the legal world or the technical world of PEG then here is the place to seek guidance.
Thank you to all the members of the Jersey Access group! Manalapan Township, A Great Place to Live!
Posted: June 17, 2025 by Doug Seidel
What the Sheraton Implosion Teaches Us About Storytelling in Real Time
by John C. Morley, Independent Producer
Through the Lens of Legacy: What the Sheraton Mahwah Implosion Taught Me about the Art of Storytelling and Media Mastery
On a cool morning in northern New Jersey, I stood among a crowd of early risers, camera in hand, as we prepared to witness something extraordinary. The air was heavy with anticipation. And then, in a matter of seconds, the iconic Sheraton Mahwah Towers—once a symbol of luxury and architectural pride—collapsed in an astonishing display of precision demolition.
But this wasn’t just a building falling to the ground. It was the end of an era, the punctuation mark on decades of memories. As I stood there, absorbing both the spectacle and the significance, I realized this moment held valuable lessons—not only about history, but also about the craft of storytelling and the responsibility that comes with documenting transformative events.
The Rise and Fall of a Landmark
The Sheraton Mahwah wasn’t just a hotel. Opened in 1987, it stood for over three decades as one of Bergen County’s most distinctive structures. With its mirrored glass towers and sweeping mountain views, the hotel was an architectural icon, well-known to locals, travelers, and even corporate clients who hosted meetings, weddings, and conferences there, including my High School Junior Ring Dance.
Over time, the once-bustling Sheraton began to lose its luster, its decline accelerated by a series of minor earthquakes that quietly compromised the building’s integrity.
As the years passed and its halls fell silent, vacancy gave way to visible decay. What had once been a gleaming landmark became a ghost on the skyline. Ultimately, the decision was made: demolition was inevitable.
But, the implosion that followed wasn’t merely a feat of engineering; it was a powerful cultural moment. For the community that had celebrated milestones (including my own High School Junior Ring Dance) under its mirrored towers, this was the end of a chapter and the beginning of remembering.
The Science Behind the Spectacle
What appeared to be a moment of sudden destruction was, in reality, the result of months of careful planning and engineering. More than 1,700 explosive charges were strategically installed throughout the towers. Engineers studied the structure’s weak points, calculated the timing of the collapse, and carefully coordinated every detail to ensure the towers would fall inward safely and efficiently.
In less than 20 seconds, years of design and history were brought down in a perfectly executed sequence. What fascinated me wasn’t just the power of the explosion, it was the elegance of the execution. It reminded me that just like storytelling, controlled demolition is all about timing, structure, and intention.
The Hidden Work Behind a Great Media Shoot
While the implosion itself lasted only seconds, my preparation for capturing it began long before that. That’s where the real parallel lies for media professionals. Successful storytelling (especially in dynamic, one-shot environments) requires more than just showing up with a camera.
I arrived hours in advance to scout angles, evaluate lighting conditions, anticipate crowd movement, and plan my gear setup. I brought backups of everything: batteries, lenses, memory cards. I mapped out audio strategies, knowing that the sound of the collapse (the boom, the crowd’s reaction…) would be just as vital as the visuals.
You can’t afford to fumble in moments like this. There are no second takes. The same principle applies whether you’re covering an implosion or interviewing a community leader. Being unprepared isn’t just inconvenient—it’s disrespectful to the story you’re trying to tell.
Capturing Legacy, Not Just Footage
As the dust cloud enveloped the skyline and the last echoes of the collapse faded, I realized this was about more than visuals. This building had witnessed thousands of life events: celebrations, farewells, and new beginnings. For some, the Sheraton was where they got married. For others, it was where their careers took a major turn. I wasn’t just recording a building’s destruction. I was honoring its life.
That’s what makes storytelling a privilege. We’re not merely documenting change, we’re preserving history, identity, and emotion. That takes more than technical skill. It requires empathy, foresight, and a deep respect for the subject at hand.
Lessons from the Rubble
The implosion left more than broken concrete in its wake. It left me with a set of lessons that apply to every media professional, content creator, and storyteller:
There’s also something humbling about watching a once-mighty structure fall. It reminds us of the impermanence of even the most solid-seeming things. That’s why our role as storytellers is so important. We don’t just record what happened, we give it meaning, context, and a place in collective memory.
Final Thoughts
The fall of the Sheraton Mahwah Towers was more than a media assignment. It was a masterclass in planning, storytelling, and presence. It was a rare opportunity to reflect on how we document the world, not just through our equipment, but through the lens of purpose. Whether you’re covering a demolition, a community event, or a quiet moment of personal triumph, never forget you’re not just capturing content. You’re preserving something real, something fleeting, and something that deserves to be remembered well. Remember to be early as when you’re on time you are always late. Talk to projects leaders to give you an inside scoop that will help you build strong supporting legs for your story.
Posted: June 17, 2025 by Doug Seidel
Reflecting on My First JAG Conference: A Partnership Born from Shared Purpose
by Rudy Ellis, CEO, Switchboard Live
As JAG’s newest member, Switchboard Live’s attendance at the 25th JAG Conference was both an introduction and a homecoming. Walking into that conference as an exhibitor, partner, and attendee, I wasn’t entirely sure what to expect. But, what I discovered over those two transformative days was a community that embodies everything we believe in at Switchboard Live—the power of genuine connection, purposeful technology, and unwavering dedication to amplifying voices that matter.
This Isn’t Just Another Industry Group
One of the most profound aspects of my conference experience was learning about JAG’s rich history and the passionate individuals who built this organization from the ground up.
Listening to the founding members speak at the awards dinner, I was struck by their dedication to what is truly “a passion and a thankless job.”
Whether serving as a JAG member or working as a team member at a station, everyone I met shared this underlying commitment to community television and its vital role in our society.
The core philosophy I took away—”accomplishing great with less”—resonates deeply with Switchboard Live’s mission, especially in today’s challenging funding environment. With year-over-year PEG funding dwindling, the need to do more with less has never been more critical. This reality underscores the resourcefulness and determination that defines both our communities and our approach to empowering communication teams with technology that simplifies their work while amplifying their voice.
The Power of Purposeful Partnerships
The partner dinner was particularly eye-opening. Seeing how valuable partnerships have grown to support JAG members and their initiatives reinforced why we chose to become part of this community. It’s not just about vendors selling products—it’s about creating meaningful connections between organizations that share common goals and values.
As someone new to the JAG community, I quickly realized that partnerships here are built on genuine need and mutual support. Stations face real challenges in their mission to serve their communities, and partners like Switchboard Live exist to provide solutions that truly make a difference.
My Surprising Booth Presentation
Perhaps the most rewarding part of the conference was my booth demonstration. As the newcomer in the block, I knew we had work to do in helping people understand where Switchboard Live fits in the ecosystem, the value we bring, and how we complement the partners they already know and trust.
What happened exceeded my expectations. I expected maybe a few polite listeners, but during the demo, I found myself surrounded by 15-17 engaged attendees for nearly fifteen minutes—station managers, team members, and fellow vendors all genuinely interested in understanding how Switchboard Live could support their work. The questions were thoughtful, the discussions were substantive, and the interest was authentic.
This experience perfectly captured what makes JAG a community. These are people who are genuinely invested in finding better ways to serve their audiences and support their missions. They don’t just attend conferences to go through the motions—they’re actively seeking solutions, partnerships, and connections that will help them do their jobs better.
Looking Forward: Building on Shared Mission
Our goal at Switchboard Live has always been to surround ourselves with communities that support our cause and mission of empowering communication teams with technology that simplifies their work while amplifying their voice. The JAG community is exactly that—a group of passionate professionals who understand that behind every piece of technology is a person trying to do meaningful work.I’m excited about the partnerships we’re building and the conversations that have continued beyond the conference.
To the teams at Woodbridge Township and East Brunswick who received our door prize gifts: I hope you will find them useful and we can’t wait to hear about your experience.
For fellow JAG members considering new solutions, I encourage you to reach out to these stations to hear firsthand about their experience with both our platform and our support. We understand that when you’re presenting new technology solutions to leadership, the quality of ongoing support can make or break your success as a leader—and we’re committed to ensuring that support never becomes a concern.
Let’s Keep The Conversation Going
For those I haven’t had the chance to meet yet, I’m Rudy, and I represent Switchboard Live as we grow our presence in the JAG community. Our platform helps streamline workflows and enhance audience connections, but honestly, I’m more interested in understanding your specific challenges first. You can reach me directly at rudy@switchboard.live and learn more about our solutions by visiting https://switchboard.live .
I believe the best partnerships are built on conversation and understanding. Whether you’re curious about what we do, have questions about how technology can support your station’s mission, or simply want to connect with a fellow JAG member, I’d welcome the opportunity to talk. The 25th JAG Conference reminded me why we do this work—not just for the technology, but for the communities we serve and the voices we help amplify. I’m grateful to be part of this organization and look forward to contributing to its continued success.
Posted: June 17, 2025 by Doug Seidel
Legislative Update June 2025: News from Trenton & Washington, DC – Changes in the FCC
by Dave Garb, Legislative Committee Chair
It’s Back! The Protecting Community Television Act, S-1994 / HR-3805
From the Press Office of Massachusetts Senator Edward Markey:
Senators Markey and Baldwin, and Representative Carter have announced legislation to protect public television channels.
On June 5, 2025, Senator Edward J. Markey (D-MA.), a member of the Senate Commerce, Science, and Transportation Committee, Senator Tammy Baldwin (D-WI), and Representative Troy A. Carter Sr. (LA-02), member of the House Energy & Commerce Committee, announced the introduction of the Protecting Community Television Act, S-1994 and HR-3805. This legislation would undo rulemaking from the first Trump administration’s Federal Communications Commission (FCC) that effectively limited the resources available for public, educational, and government (PEG) channels.
Under the Communications Act, cable companies negotiate franchise agreements with local governments to provide cable services in a community. The Act caps franchise fees that a cable company pays to the local government at 5% of its revenue. This revenue helps fund PEG stations, as well as other community services such as public libraries and emergency responders. In addition, cable companies historically paid up to 5% cap and provided additional in-kind support to the community, such as free cable service to schools or access to building studios.
In 2019, the FCC issued a new rule that counted those in-kind contributions towards the 5% cap, meaning cable companies could reduce their cash payments by claiming the value of those services. With fewer cash resources, local governments were forced to choose between investing in PEG programming or supporting other public services. The result has been less funding for PEG stations.
“Millions of Americans rely on community television to keep up with the news that matters most to them, stay plugged into enriching, educational programming, and hold their local governments to account. But, the Trump administration forced communities across the country to pull the plug on public programming,” said Senator Markey. “At a time when news and media have become more consolidated than ever before, I am proud to partner with Senator Baldwin and Representative Carter to reintroduce the Protecting Community Television Act to uphold local access to public, education, and government channels for every household in our country.”
“I’m proud to cosponsor this bill and stand with communities that depend on local media to stay informed, connected, and heard. PEG channels are lifelines for civic engagement and public education, especially in times of crisis, and they shouldn’t be collateral damage in a corporate accounting maneuver. This legislation restores the original promise Congress made: that local governments should have the tools they need to meet community needs without being forced to choose between vital services and local voices,” said Congressman Carter.
The legislation has been endorsed by Senate Democratic Leader Schumer (D-NY), and Senators Cory Booker (D-NJ), Richard Blumenthal (D-CT), Mazie Hirono (D-HI), Angus King (I-ME), Amy Klobuchar (D-MN.), Jeff Merkley (D-OR), Chris Murphy (D-CT), Bernie Sanders (I-VT), Brian Schatz (D-HI), Jeanne Shaheen (D-NH), Tina Smith (D-MN), Elizabeth Warren (D-MA), Peter Welch (D-VT), Ron Wyden (D-OR), Kirsten Gillibrand (D-NY), Chris Van Hollen (D-MD), and Alex Padilla (D-CA).
The Protecting Community Television Act is also endorsed by the Alliance for Community Media, the National Association of Counties, the National Association of Telecommunications Officers and Advisors, National League of Cities, MassAccess, and Maine Community Media Association.
“The Alliance for Community Media welcomes the re-introduction of the Protecting Community Television Act and wants to thank Senator Markey and Representative Carter for their support for community access television. Passage of the Act will reduce fees that drain away monetary support for local community media channels across the country. At a time when we have fewer and fewer local journalists and reliable local information sources, cities and towns need community access television more than ever, and this bill will help sustain our operations,” said Mike Wassenaar, President & CEO, Alliance for Community Media.
“Counties rely on public communications channels to disseminate local news and updates to residents in a timely manner,” said Matthew Chase, Executive Director of the National Association of Counties. “By preserving monetary support for public, educational and government channels through franchise fees, counties would ensure that essential local content remains accessible to residents. Counties thank Senators Ed Markey and Tammy Baldwin for introducing the Protecting Community Television Act and urge its swift passage”
“The Protecting Community Television Act (PCTA) is elegant legislation that seeks to protect benefits consistent with the Cable Act and cable franchising principles since 1984. In 2019, the Federal Communications Commission issued an order that undermines this ability by redefining the term “franchise fees” as used in the Cable Act and substituting its definition for that written by Congress in 1984. The Protecting Community Television Act remedies that altered meaning by protecting local public, educational and community access television so folks in communities across the country can continue to access relevant and timely local news that they rely on. Thanks to Senators Ed Markey (D-MA) and Tammy Baldwin (D-WI) and Congressman Troy Carter (D-LA) for continuing to advocate for the PCTA, which reaffirms Congress’ original intent to protect the long-standing ability of local governments to manage public property and provide for local media through public, educational and governmental access channels (PEG access) in cable franchise agreements,” said Mike Lynch, Legislative Director for National Association of Telecommunications Officers and Advisors.
In the next couple of weeks, the legislative committee will be reaching out to New Jersey’s leadership in Washington, to ask for their support in co-sponsoring this Act.
Shake-up at the FCC
On June 4th, FCC Commissioner Nathan A. Simington announced his resignation from the Commission. Around the same time Commissioner Geoffrey Starks also resigned. This now leaves the commission with only two commissioners, one democrat and one republican. This may cause difficulties in getting things voted on or changed until another commissioner is confirmed.
However, it may also be short lived. On April 30th, the Senate Committee confirmed republican nominee Olivia Trusty by a vote of 21 to 7 as an FCC Commissioner. She is now waiting for her nomination to go to the floor of the full Senate for a final vote.
Ranking members Senator Cantwell (D-WA), Senator Klobuchar (D-MN), and Sen Rosen (D-NV) all said they support reporting Trusty favorably out of the Committee upon a representation that the full Senate will move Democratic replacements. More will be coming on this in the next few weeks.
JAG (Jersey Access Group) is an organization that advocates, promotes, and preserves the right to media production, distribution, civic engagement, and education in support of diverse community voices, through Public, Educational and Government access facilities and other forms of media.
Posted: April 23, 2025 by Doug Seidel
JAG’s Annual Conference 2025: Technology Events
by Rich Desimone, Conference Coordinator
The JAG Conference Committee has finalized all the panel sessions and roundtables. For details visit: https://jagconference.com
Give-Away Drawing
Vendors are providing prizes to be given away at the closing reception in the exhibit hall. Tickets to win will be available at all events throughout the day.
Just Added…
Inside the Future of Live Production: A Post-NAB Showcase by Varto Technologies Featuring Vizrt & LiveU
Join Varto Technologies—alongside Vizrt and LiveU—for a special Post-NAB 2025 showcase focused on the future of live video production. Presented in a fully-operational environment, this session demonstrates how real-world workflows are transforming the way organizations create, manage, and deliver content across platforms.
At the heart of the demonstration is the powerful TriCaster Vizion—switching between studio and remote sources, automating production tasks, and integrating seamlessly with Viz Flowics for live cloud-based graphics. You’ll see how a remote feed, captured via the LU800 multi-camera field unit, is brought into the production with ultra-low latency, enhanced with real-time visuals, and distributed simultaneously across broadcast, streaming, and social media. The setup mirrors a modern hybrid control room, powered by NDI 6, IP-based video, and flexible cloud infrastructure. Designed for broadcasters, municipal media teams, schools, houses of worship, corporate AV teams, and production companies. A live Q&A follows.
Presented by: Chris Burgos, Senior Presales Consultant, Vizrt; Alex Joyce, VP, Solution Sales Engineering, LiveU; Yervant Keshishian, Sales Engineer & Technical Director, Varto Technologies
Product/Services Demonstrations
Switchboard (NEW THIS YEAR)– Discover a streaming solution that allows users to leverage the power of streaming platforms to present public meetings, webinars, and sporting events with fidelity, security, and reliability. Hassle-free streaming directly to guests’ and partners’ social media platforms without requiring them to share passwords.
Unlock the Power of Multistreaming: Switchboard can help you expand your reach and engage more viewers. Easily publish your live content to the right platforms to get more views, engagement, and revenues.
Visit: https://switchboard.live/
Cologna Productions– Discuss a variety of video production and distribution services that can be tailored to your needs and ideas that provide a video communications strategy designed to integrate seamlessly with your PR, social media, website and other messaging channels.
TelVue– Take a closer look at new solutions available in content distribution.
Varto Technologies– Presenting new equipment to enhance your studio capabilities.
LiveU– End-to-end live video broadcasting solutions portfolio enables broadcasters of all sizes to acquire, share and distribute high-quality video reliably worldwide. From their newest, portable production-level field units to smartphones, satellite/cellular hybrid transmission and IP distribution, they offer a complete range of live video solutions as part of a seamless workflow.
Exhibit Hall
Participating vendors: TelVue Corporation, Planet Network, LiveU, Varto Technologies, Vizrt-TriCaster, G&G Technologies, Switchboard, Cologna Productions, Swit Electronics, JVC Cameras, Tightrope, PTZ Optics, Datavideo, CueScript, Acebil Tripods, Best, Best & Krieger, NJ Motion Picture and TV Commission. For details and updates on these and all the other events visit: https://jagconference.com
Celebrating Our 25th Anniversary
ANNUAL CONFERENCE
May 14 & 15, 2025 Crowne Plaza Hotel, Edison, NJ
A Technology Forum and Production/Management Symposium
Partners
TelVue Cooperation, Varto Technologies, Planet Network, LiveU, Switchboard,
DeSisti Lighting, Cologna Productions, and G&G Technologies
Equipment Seminars
Technology Panels
Product Demonstrations
User Group Meetings
Panel Sessions/Roundtable Discussions
Topics include:
Program Creation and Development, Content Distribution,
Facilities Operation, and Legislation Impacting Community Media
Registration open
Conference schedule
Scholarships available for members
Call for vendors
Hotel Reservations
Live Link: https://tinyurl.com/4u7t3ams
Posted: April 23, 2025 by Doug Seidel
Legislative Update April 2025: News from Trenton & Washington, DC – Changes in the FCC
by Dave Garb, Legislative Committee Chair
For 25 years, the Jersey Access Group (JAG) has kept a watchful eye on bills both nationally and statewide that might be an issue for our municipalities and PEG channels throughout New Jersey. But, JAG really started to be legislatively wise in 2011 when JAG mobilizes its membership within 24 hours to combat state legislation that would eliminate the requirements for telecom providers to care about or support community media.
While the bill was fast tracked through the NJ Assembly it still needed to be introduced into the NJ Senate. JAG membership met with their state senators to explain the damage the bill would have on local community television. JAG was able to get more than enough no votes in place so that the bill was never presented before the NJ Senate.
This marked a major victory in what continues to be an ongoing effort by telecommunication providers to remove any support for community media in NJ. Other notable actions based on JAG’S due diligence included:
Though not legislative, but quite notable, on our 20th anniversary during the pandemic of 2020, PEG became a spark for allowing communications to flow from leadership down to the residents who needed the information the most. Our member stations found new ways to reach their communities. PEG carried virtual town council meetings, the Governor’s entire daily press conferences, health crisis related updates from local officials, and other informational programming that was desperately needed. This gave our municipal members and PEG channels a chance to prove how valuable they were to the citizens they served.
Now, in our 25th year, JAG continues to represent the interests of municipal/community television channels in Trenton and in Washington. JAG’s efforts on behalf of our members have never been more important.
That being said, on May 14-15, 2025, JAG – The Jersey Access Group will be hosting its annual conference at the Crown Plaza Hotel in Edison. * Everyone is Invited*
The conference is aimed at fostering collaboration and knowledge-sharing among community media staff and independent filmmakers, government officials, educators, and manufacturers to support the growth, opportunities, and challenges affecting our state, communities, and within our industry.
It all starts on Wednesday, May 14th, at lunch when we present Real-time Video Updates and Information During Critical Situations.
This session will help you respond faster and make informed tactical decisions, the key factors for all police, fire and OEM situations. An expert panel will discuss mission critical elements such as real-time video surveillance, bonded cellular technology, using drones, along with The National Defense Authorization Act for fiscal 2024 that includes the American Security Drone Act (which prohibits the government from using federal funds to purchase drones made in China or certain other countries).
We will discuss collaboration between local government access TV and how the office of emergency management (OEM) is highly effective in disseminating important messages to the community. It will also include a live equipment demonstration.
Our panelists will be: Alex Joice, VP of Solution Sales Engineering, LiveU; John Centanni, OEM Director of East Hanover; Louis Venezia, Bloomfield Fire Chief; Luis Figueiredo, Detective Elizabeth Police Department; Yervant Keshishian, Sales Engineer, Authorized Trainer & Technical Director, Varto Technologies; Moderator: Bob Duthaler, President of JAG.
Then on Thursday, May 15th, we will present A Legislative Roundtable Discussion on What is Currently Happening Nationally, at the FCC and Here in New Jersey.
Hear about the latest changes, proposals, and actions happening nationally and at the state level that could affect our stations and municipalities. Discuss firsthand with our panel of experts on issues such as policy changes, regulatory adjustments, and new bills that might impact our world as we currently know it. Learn where things stand with closed captioning and about the latest undertakings of the FCC regarding broadband, net neutrality, and spectrum allocation.
Mike Wassenaar, President & CEO, Alliance for Community Media; Gerry Lederer, Partner, Best, Best & Krieger LLP; and moderator: David Garb, JAG’s Legislative Committee, Chair., will be our roundtable panelists.
Also on Thursday, May 15th, during our Legislative Luncheon: Broadband Deployment in New Jersey and The Federal Incentives Funding Them will be discussed.
Clearly broadband access is not just necessary, but also required for so many things: information, education, employment, and entertainment. Now that federal money is being distributed to municipalities to provide broadband service to everyone, we at JAG need to understand how this money is being used at the local level and what it means for our stations.
There are a variety of programs that are supposed to feed money to New Jersey Municipalities—the BEAD Program, Affordable Connectivity Program (ACP), Universal Service Fund, H.R.278 – BROADBAND Leadership Act, H.R. 339 – Broadband Resiliency and Flexible Investment Act. We will find out where things stand with them, how it could affect us directly, and how changes in our nation’s capital might affect NJ’s broadband efforts.
Our panelists for this session will consist of: Robert Boyle, CEO, Planet Networks; Joe Rivera, Manager of Broadband Access, New Jersey Board of Public Utilities; Gerry Lederer, Partner, Best, Best & Krieger LLP; Mike Wassenaar, President & CEO, Alliance for Community Media; and our special guest moderator will be Brian Wahler, Mayor of Piscataway.
To attend these sessions and other conference events, please visit jagconference.com/ to register.
JAG (Jersey Access Group) is an organization that advocates, promotes, and preserves the right to media production, distribution, civic engagement, and education in support of diverse community voices, through Public, Educational and Government access facilities and other forms of media.