by John C. Morley, Independent Producer

Community engagement is critical for local TV stations to remain relevant and valuable to their audiences in 2025. As people increasingly turn to diverse digital sources, local TV must deepen connections by creatively serving and involving their communities. The following are some strategic approaches designed to boost community engagement effectively and sustainably.

by John C. Morley, Independent Producer

The world of television is changing faster than ever. Nowhere is that more obvious than with live streaming. With smartphones in every hand and social platforms offering instant broadcasting, the line between traditional TV and online content is blurring. But, as more broadcasters go live, a big question remains: what’s allowed on TV these days—and what’s off-limits?

by John C. Morley, Independent Producer

Remember when watching local TV meant tinkering with fuzzy antennas and hoping for a clear signal? Today, the world of entertainment is evolving at lightning speed, and the most game-changing leap isn’t just happening in your favorite streaming apps—it’s coming from your hometown broadcasters. With the arrival of NextGen TV, better known as ATSC 3.0, the future of television is now free, ultra-interactive, and more immersive than ever—all powered by technology that truly bridges the best of streaming with the community focus of local broadcasting.

by John C. Morley, Independent Producer

Shopping for a new TV can feel like stepping into a tech jungle—especially when every screen promises to be the best. Whether you’re upgrading your living room or outfitting a professional studio, the choice often comes down to two heavy hitters: QLED and OLED. Without understanding the technology, picking the right TV can feel overwhelming, like wandering through dense underbrush without a map. This guide cuts through the jargon, breaks down the differences, and helps you find the TV that fits your space, viewing habits, and budget.

by John C. Morley, Independent Producer

Whether you’re new to public, education, government (PEG) stations or have been involved for years, questions about how they work always come up. Some stations can be stricter than they need to be, while others aren’t strict enough. So, finding the right balance is key. The main goal of a PEG station is to give local residents, schools, and government groups a platform to create and share content that benefits the community. It’s important to know what you can and can’t air on your PEG station to avoid fines or even losing your license. I’ll also explain what each part of PEG—public, educational, and government—means and why it matters.

by John C. Morley, Independent Producer

Through the Lens of Legacy: What the Sheraton Mahwah Implosion Taught Me about the Art of Storytelling and Media Mastery

On a cool morning in northern New Jersey, I stood among a crowd of early risers, camera in hand, as we prepared to witness something extraordinary. The air was heavy with anticipation. And then, in a matter of seconds, the iconic Sheraton Mahwah Towers—once a symbol of luxury and architectural pride—collapsed in an astonishing display of precision demolition.

by John C. Morley, Independent Producer

Virtual sets are revolutionizing media production and they’re changing how TV shows, films, and events are created. This article, explores virtual sets, how they differ from traditional production methods, and why they’re becoming essential for modern broadcasters and filmmakers.

Whether you’re a seasoned video producer and director like myself or just starting, having the right tools is essential for creating high-quality content. I’ve been a long-time fan of both the free and pro versions of DaVinci Resolve, but sometimes, you need to convert video or audio formats quickly and may not have all your professional tools at your fingertips.

John Morley introduces his monthly feature, Tech Trends Unplugged, focusing on Oakland, NJ’s innovative fiber infrastructure project. Spearheaded by Mayor Eric Kulmala, the initiative aims to enhance connectivity and communication for municipal buildings while reducing costs. This strategic foresight highlights the importance of infrastructure planning for sustainable community growth and economic benefits.

TelVue’s partnership with JAG advances technology integration through AI for meeting summaries, enhanced accessibility with SmartCaption, and social media engagement. New cloud storage enables secure archiving, while the CloudCast Paywall and video ads enhance revenue potential. Upcoming features will be showcased at the JAG meeting on February 26, 2025.