President’s Message April, 2022

by Bob Duthaler

Keeping It Social (Media)



*Note: I originally wrote this article a few years back, but thought it was worth revisiting and sharing (Social Media Pun Intended).  I have made a few updates along the way as well.

There is a feature on most smartphones that lets you know how much time you are spending viewing a particular app, or category of apps (i.e.: social media).  On the iPhone it’s called “Screentime”.  I would like to direct your attention to Social Media.  Social Networking is a big part of our lives.  There are many different platforms:  Facebook, Twitter, Instagram, TikTok and others.  Most people can’t get through our day without checking social media at least once, although I’m betting it’s a lot more for most.  We are hungry to learn about what our “Friends” are doing and eager to share our notable accomplishments or get lost in the rabbit hole of endless videos or reels.

RUSHWORKS: Three major Product Updates

by Rush Beesley, President, RUSHWORKS



Throughout last year RUSHWORKS has focused on significant enhancements in features and functions for its VDESK Integrated PTZ/PTZ Production System.  The VDESK Version 7 software development was driven by the need for a ‘powerfully simple’ interface designed for use by a single operator.

State Video Franchising Laws and the Legal Actions Taking Place in New Jersey

by Nancy Werner, General Counsel for NATOA



Legal action has begun to take hold all across the country and even here in New Jersey.  Communities are beginning to fight back against over-the-top service providers and their franchise fee obligations believed owed to them as required by franchising laws and the New Jersey Cable Television Act, N.J. Rev. Stat. § 48:5A-1.  

The information that follows is from Nancy L. Werner, General Counsel for NATOA and explains what is happening and why these actions are taking place.

Stepping Up Your Station Operations

by Bob Duthaler, Executive Board, Chair



Part of JAG’s ongoing effort is to educate stations on strategies which can help them operate a better station.  We have been focusing on those efforts through our online Managers Roundtable Discussions and during our monthly meetings with our discussion topics.  These are specifically designed for members to learn from other members, take away some of their success stories and incorporate them into their own station operations.  This collaborative effort is the driving force behind JAG and one of the main reasons why this organization was founded.

Spotlight: Hopewell – Growing a Station Takes Time

by Joy Arena, Hopewell Township



Hello fellow JAG members, my name is Joy Arena and I am a mother of three young men: Christopher, Matthew and Daniel, all in their 30’s now.  I had to raise them pretty much on my own since I became a widow when they were very young.  I just became a grandmother on October 2nd–a baby girl named Shalyi Eva Arena, Irish name picked by her Mother who is Irish. I grew up with five brothers, finally a girl in the family!

President’s Message: March 2022

by Bob Duthaler


Working to Improve Our Communications



We are a few months into 2022 and we will continue to provide the best for our membership.  I, along with your board, feel that communication (the business we are all in) with our membership is key to the success of the organization.  With that thought in mind, we are continually updating and developing new ways to communicate effectively with all of our members.  This newsletter continues to be a good example of one of those ways.  In fact, we are currently working on reformatting this document starting next month.  I urge you to print it out monthly (it could become a collector’s item), read through it and mark your calendar with the important dates detailed in the newsletter.  In addition, I urge you to share the electronic version with members of your staff, volunteers, and board members, along with members of your government. I believe information found in this newsletter is worth reading and sharing with others as well.  There are so many facets of our organization and issues that are touched upon, you would be surprised how many people you know would be interested in reading about them.

NJ Advocates for Aging Well   

  Susan Brooks, Communications Manager, NJAAW



“People tend to think that aging is something that happens later in life. In reality, we’re aging every day,” says Cathy Rowe, DrPH, Executive Director of JAG associate member NJ Advocates for Aging Well (NJAAW).

“Right now, more than 23% of New Jersey’s total population is over 60,” she adds.  “The U.S. Census Bureau projects that by 2030, America will have more 65-and-older residents than children, and all Baby Boomers – and one-fifth of the total population – will have reached the traditional retirement age of 65.”

Accomplishment of the External Relations Committee

  Geoffery Belinfante, Chair


One of the things that keeps my hard-working colleagues on the committee very busy is the coordination of this very newsletter.  We hope to publish articles that are of interest to our municipal and community channels as well as our independent producers and nonprofit members.  Making the newsletter a valuable source of information is a very high priority for the External Relations Committee. This past year, thanks to our managing director Rich Desimone and committee member Doug Seidel, we redesigned the look of the newsletter and changed the way it is distributed.  We currently enjoy a particularly high open rate which hopefully means we are creating something of real value to our members. Recently, we sent a survey to all those who receive the newsletter asking for their input so we can make it better.  Please fill out the survey and let us know your thoughts!  We are continually looking for ways to make it more valuable and informative.  The survey is one way we can ensure that it is something you can look forward to receiving each month.

New “All In One” OMNI Solutions with Closed Captions!

Randy Visser

by Randy Visser, East Sales, Cablecast Community Media


Video play-out systems provide community media operations the tools they need to distribute their content to members of their communities, and beyond.  Early systems involved the use of multiple video tape machines, and eventually DVD players that were programmed by external devices to play, and then switch, programming from one source to another.  You never knew if this complex chain of events was going to work as planned, and the set-up time to cue tapes and calculate “pre-roll” times for every event made the process challenging and time consuming. 

Social Media Stats – March 2022


by Doug Seidel, Social Media Manager, External Relations Committee

The Newsletter Survey results are in!  Keep your eyes open for changes coming soon.  We are very excited about these changes and look forward to using the new and improved newsletter to help market JAG better.