by Bob Duthaler
Annual Holiday Wish List
It is now officially the start of the Holiday Season, with Thanksgiving just past us and the New Year just a few weeks away. Every year at my house, we get ready to celebrate Christmas as my wife starts working on the kids Christmas List! They are getting older, and it becomes more of a challenge, plus the gifts become more expensive. The same can be said for running your station.
What would be on your list this year for your station? There is no wrong answer in this situation. Each of our stations operates differently from others across the state and they vary greatly. But each has the same core principle, to inform the community in which they serve. When you make your wish list, keep in mind your community, their needs and how as a station you can serve them. You should think of your station as both a marketing arm of your township and a main source for information.